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Apple announced on Monday that it will hold a press conference on Monday, September 9 at the company's Cupertino, California headquarters, where it is expected to unveil new iPhone and Apple Watch models.

The event will be live-streamed on Apple's website and YouTube. Since the 2020 coronavirus pandemic, Apple has released products through pre-recorded videos.

Apple usually launches new iPhones and Apple Watches at its fall event to welcome the critical holiday shopping season. According to media reports, this year's iPhone model may be named iPhone 16, and highlights may include a higher-end phone with a larger screen, a redesigned camera bump, and a new color.

Apple also typically releases new models at the same time as all users are allowed to update to the latest version of iPhone software. This year's version, called iOS 18, is expected to include artificial intelligence features Apple Intelligence, which will allow users to summarize information and generate cute pictures. However, Apple's recent developer preview suggests that Apple Intelligence features may be available shortly after Apple hardware is released.

Wall Street News, based on information from other media, believes that the iPhone 16 may have the following configurations:

• The ‌iPhone 16‌ models will be equipped with a more powerful chip A18 that works with Apple Intelligence, and the entire iPhone 16‌ series will support the new iOS 18‌.

• The iPhone 16 Pro and Pro Max will have slightly larger displays, measuring 6.3 inches and 6.9 inches respectively.

• The entire iPhone 16‌ series of models will have an Action Button, which will be the first time that a basic iPhone will use this button.

• The entire iPhone 16‌ series will add a new camera button, located below the power button on the right. This button is similar to the shutter button on a digital camera. Pressing the button lightly can automatically focus for more accurate shooting. Pressing the button again can directly take pictures. Users can swipe left and right on the button to zoom in and out. The button can switch between photo and video recording functions.

• The iPhone 16 Pro and Pro Max will be equipped with a 48-megapixel ultra-wide-angle camera, a significant increase in pixels from the 12-megapixel iPhone 15.

Compared with the iPhone, the changes to Apple's smartwatches and headphones may be greater. The media said that the Apple Watch Series 10 will be thinner than the previous generation, but with a larger screen. Apple will update the low-end and mid-range AirPods product line, will provide noise reduction function on mid-end AirPods for the first time, and will update the entry-level AirPods for the first time since 2019.

Some analysts also believe that this year's invitation includes the slogan "It's Glowtime", which may be a hint at Apple's new Siri interface design.