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On August 19, the opening ceremony of the 2024 "Yellow House - Aesthetic Enlightenment Public Welfare Project" (hereinafter referred to as the "Yellow House" project) art summer camp of the China Red Cross Foundation Yumi Love Fund was held at the Shanghai Pudong Art Museum. Li Yuchun, the lifelong image spokesperson of the China Red Cross Foundation Yumi Love Fund and the initiator of the "Yellow House" project, Li Minkun, deputy general manager of Lujiazui Group and chairman of Pudong Art Museum, Sheng Dandan, deputy general manager of Pudong Art Museum, Zhao Yunfeng, assistant to the general manager of Pudong Art Museum, and 51 teachers and students from 17 "Yellow House" project schools across the country attended the ceremony.

▲The 2024 "Yellow House-Aesthetic Enlightenment Charity Project" Art Summer Camp opened in Shanghai

At the event, Li Yuchun said that the construction of the "Yellow House" aesthetic education classroom can help children feel the spirit of beauty. She hopes that through the summer camp, children can feel art with their eyes and hearts and gain a lot. In the 18 years since the establishment of the Yumi Love Fund, Yumi has influenced and driven more caring people in the society to join in through donations and volunteer services, so that the Yumi Love Fund continues to grow and has more power to help more people.

▲Xu Bing shares his experience in artistic creation through video

Artist Xu Bing shared his experience in artistic creation through video, and invited students to communicate through the "Gravity Theater" works exhibited at the Pudong Art Museum, hoping that young artists can also emerge from the "Yellow House" project in the future.

▲Teachers and students from the "Yellow House" project school share their works

The school representatives of the "Yellow House" project, Wang Li, a teacher from the Central Primary School of Zhongao Town, Dazu District, Chongqing, and Yang Jun, a teacher from Mengkang Primary School, Kangping Town, Jiangcheng County, Pu'er City, Yunnan Province, introduced that the school's "Yellow House" is used from the beginning of the school day to the end of the school day. In addition to daily art classes, some interest classes are also held here. The teachers displayed and shared the paintings created by the students in the "Yellow House" on site, and expressed their gratitude to the Corn Charity Fund.

▲Li Yuchun and teachers and students visited the exhibition

After the opening ceremony, the guests, teachers and students visited the artist Xu Bing's "Gravity Theater" and "Centennial Fantasy" exhibitions, and experienced the "Mei Pu Hui·Surrealism Handicraft Workshop" under the guidance of the art teacher of Pudong Art Museum. The teachers and students participating in this summer camp are from 17 "Yellow House" project schools in 9 provinces (autonomous regions and municipalities) including Yunnan, Sichuan, Guangxi, Qinghai, Hubei, Chongqing, Guizhou, Liaoning and Xinjiang, covering 11 ethnic groups including Han, Tibetan, Manchu, Hui, Yi, Zhuang, Hani, Tujia, Gelao, Dai and Chuanqing. During the one-week summer camp, teachers and students will visit Pudong Art Museum, Soochow University, Suzhou Museum, Shanghai Tongji Huangpu Design and Creative Middle School and other places for learning and exchanges.

▲ Li Yuchun submitted a "letter of thanks" to the Pudong Art Museum

▲Students participating in the summer camp sang the charity song "Just Like You" to dedicate to caring people

▲Students creating art

▲Group photo of teachers and students participating in the camp

On March 19, 2006, with the advice of many "Yumami" (Li Yuchun's fans) and the support of Li Yuchun, the China Red Cross Foundation established the Yumi Love Fund, which is the first special fund in my country donated and named by fans. Over the past 18 years, Li Yuchun and "Yumami" have donated more than 34.93 million yuan, and more than 150,000 people have benefited from public welfare projects. In 2019, with the support of Li Yuchun, the Yumi Love Fund launched the "Yellow House - Aesthetic Enlightenment Public Welfare Project", which aims to open a window of beauty and love for children in rural schools with relatively closed information and relatively backward conditions by building art classrooms for rural schools, donating aesthetic education equipment and teaching materials, and organizing aesthetic courses and activities. As of June 2024, the project has built "Yellow Houses" in 20 rural schools in 10 provinces (autonomous regions and municipalities) including Hunan, Yunnan, Sichuan, Guangxi, Qinghai, Hubei, Chongqing, Liaoning, Xinjiang, and Guizhou, benefiting more than 30,000 students.