news

한어Русский языкEnglishFrançaisIndonesianSanskrit日本語DeutschPortuguêsΕλληνικάespañolItalianoSuomalainenLatina

Since its establishment in 2010, Wen Tongzi has taken "subverting tradition" as its core concept, integrating the essence of Chinese culture with the innovative design of the times, giving vitality to tradition and creating unique fabric plush dolls. The brand exhibition held this time not only showcased Wen Tongzi's latest works, but also witnessed the brand's subversion and breakthroughs time and time again, revealing the brand's unique insights on innovation and inheritance in the process of reshaping tradition.

Using cloth and velvet as media, making culture accessible

From August 23 to September 1, the 2024 Wen Tongzi brand exhibition officially opened at Longjing Temple on the shore of West Lake in Hangzhou. The exhibition has five major theme areas: "Cloth Carries the World", "Ask the Past to Learn the New", "Velvet Embraces the Past and the Present", "Appearances Derived from the Heart" and "Turning the World". Not only did it showcase the brand's new art series, but it also unveiled a number of classic historical works, including a number of works that were unveiled for the first time, fully demonstrating Wen Tongzi's deep cultivation and innovation in the field of fabric plush.

2024 Wentongzi Brand Exhibition

The "Cloth World" area brings together conceptual art puppet works created by Wen Tongzi since 2019. These works cleverly integrate the vastness of the world and the beauty of all things through the material of cloth;

Ask the boy art puppet "Fisherman"

The "Past and Future" area displays the brand's masterpieces over the past 14 years, witnessing the brand's innovation and evolution in design, craftsmanship and materials;

In addition, Wen Tongzi's breakthrough new art series "Porcelain and Bonsai" will be unveiled in the "Rongna Ancient and Modern" area for the first time. This series of works breaks the boundaries of traditional dolls and uses the innovative form of plush fabrics to provide a new artistic interpretation of traditional Chinese porcelain and bonsai.

The expressionless dolls in the "Appearance is determined by the heart" area are based on a minimalist style, and resonate with the viewer's emotions through their expressionless faces. This unique design gives the dolls a richer connotation, allowing them to have a deep emotional exchange with every viewer.

The "Battle of the Universe" area exhibits the popular classic struggle series of dolls from Wen Tongzi. Through the constantly updated and imaginative works, one can feel the brand's ultimate pursuit of quality and art.

Ask the boy to fight series dolls

The entire exhibition demonstrates the brand's in-depth exploration of Chinese culture, design, and material craftsmanship. On the opening day, a large number of influencers, artists, and fans came to experience the "at your fingertips" Chinese culture.

From emotional accompaniment to aesthetic art, fabric plush is more than just a doll

In this exhibition, Wen Tongzi exhibited the new art series "Porcelain and Bonsai", which is a new round of exploration and attempt for the brand; different from the fun and healing feeling brought by the previous classic popular images of "Struggling Rabbit" and "Benboerba", porcelain and bonsai are explorations of Chinese aesthetics and art, and combined with the multiple emotions and scene needs of contemporary young people, the connection between the past and the present is opened in the form of fabric plush.

Wen Tongzi's new art series: Bonsai

Traditional Chinese culture is full of humanistic aesthetics composed of meaning and environment, Taoism and utensils. Utensils contain rituals and objects carry Taoism. A bottle or a jar, its shape, glaze color, and decoration are all concrete manifestations of thoughts and ideas. The living environment composed of utensils and objects, a flower, a tree, a mountain, and a pond, are also the manifestation of the state of mind of the people in the environment. The creation of porcelain and bonsai is based on the excavation of traditional natural and elegant tastes. This series presents a new oriental aesthetic art.

At the same time, the appearance of beauty and art also fits the living conditions and spiritual world of contemporary people. When the elegant porcelain that can only be viewed from a distance is transformed into light and soft plush, we no longer need to watch it carefully, but can just hold it in our arms and feel it. Bonsai also adds a detachable and bendable interactive design, making the static scene a dynamic and interesting art of flower arrangement and setting. Wen Tongzi deliberately weakened the heavy feeling of traditional culture with fabric plush, making the culture itself become relaxed.

Playing unconventionally, seeking change within the constant

Over the past decade, Wen Tongzi has always maintained its original intention of "subverting tradition" and has continued to specialize, refine and innovate. It has focused on exploring Chinese culture, constantly improving fabrics and craftsmanship, and constantly combining the new ideas of the times to create innovative designs.While remaining unchanged, Wen Tongzi is also constantly seeking change, breaking through inspiration and imagination, creating one popular classic image after another, and winning the favor of a large number of young consumers.

During last year’s Double 11, the cute but ugly “Benboerba Doll” attracted a large number of fans and won the “Best Contrasting Cute Toy” in the online Taobao Double 11 Toy Awards. Countless workers found resonance in this marginalized little demon from “Journey to the West”; the leader at the beginning of the year, with its big head and small body, combined the oriental style with the novelty of the times. Among the best-selling zodiac dolls at the beginning of the year, the leader doll ranked first; during this year’s 618, the “Bao Bao Da Zi” struggle series dolls were subverted and stood out, and Wen Tongzi also successfully entered the top ranks of the plush doll track.

Ask the boy leader series

Wen Tongzi hopes that traditional culture will not only be displayed in museums and art galleries, but also return to the lives of the general public in new media, which coincides with the views of contemporary young consumers who love traditional culture. In the future, Wen Tongzi will continue to make breakthroughs and attempts to help the inheritance and subversion of traditional culture.