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Focusing on fashion classics, the elegant charm without noise becomes more and more fragrant as time goes by. On August 21, the JESSIE 2025 Spring/Summer Ready-to-Wear Collection Conference was held at Shenzhen Jinmao Marriott Hotel. The 2025 Spring/Summer Ready-to-Wear Conference "Lights whispers new stories" continues the innovative journey of the 24th Fall/Winter Ready-to-Wear Conference "Universe rises with light", telling the story of all things in nature and vividly presenting the essence of the brand's 26 years of accumulation. At the same time, at the conference, the brand once again fulfilled its promise.

Light Weaving transcends the boundaries of texture and stretches into an extension of the body

The sun is shining brightly, and the light is guiding us. Every ray of light hides a story. Some lights are warm, surging in the morning; some lights are hot, soothing the hearts of ordinary people; some lights are pure, reflecting the afterglow of dreams.

JESSIE's 2025 spring and summer ready-to-wear collection revolves around the carrier of "light" and further interprets women's fashion. Each piece draws inspiration from all things in the universe and exudes a unique brilliance under the illumination of different light sources. Design innovation breaks the conventional dimension, injects traditional Chinese intangible craftsmanship-pleat design, transforms the plane into three-dimensional, and enriches the design language with intuitive Chinese culture; in addition, JESSIE has explored the highlights of the brand history over the past 26 years, re-deconstructed the style of classic dresses and suits, integrated the 2025 spring and summer hot spot-"her" culture, and used fine fabrics and manual techniques to create an "elegant", "witty" and "stretched" fashion style that conforms to the current aesthetic.

At this season's ready-to-wear show, designers spread silk art to infinity, overlapping and entwining wisdom that is either fierce or soft. Simple colors, shining materials, and unique line elements are more in line with women's body language and their new fashion pursuits. JESSIE's new dresses and coats are smooth and stretchy, and coats and suits are simple and straight. As always, she condenses women's graceful posture, capable temperament and mysterious charm into fashion, exploring the infinite possibilities contained in women.

Art Fusion Looking back at the new creative domain of the show

The 2025 Spring/Summer Ready-to-Wear Show focuses on three-dimensional space, depicting the wearer's individual expression through urbanized architectural space. One dimension with two meanings echoes the brand's respect for every woman's consumption and lifestyle - they can choose a space that suits them, and they can also choose clothes that suit them. At the same time, the double runway design is different from the traditional T-shaped runway, with two-way choices and dual styles, not limited to a single framework. Stepping into the show, the future is bright and dazzling.

The joint work of contemporary artist Wu Fan and the brand is also one of the highlights of this conference. Ms. Wu Fan is good at using plant forms as symbols, using daily objects as carriers, textiles and metal fibers as materials, presenting concrete or abstract three-dimensional forms, and exploring the essence of the relationship between people and nature, objects, and the environment. The "Night Never Ends" anodized aluminum fiber chair placed in the show is a special installation for this 25 spring and summer ready-to-wear conference. At the scene, the audience can explore the concept of sustainability through the artist's delicate perspective. The concept of sustainability is not a false proposition, and the implementation of sustainability is not a label. How to promote sustainability in development, break through barriers, and eliminate the suspension of the concept of sustainability is also the intention of this cooperation with Ms. Wu Fan-combining modern fiber art patterns with the 25 spring and summer series of ready-to-wear, focusing on the concept of sustainability, and integrating it into sustainable life.

Focus on the Starlight Bosideng Group's big names came to the scene

The 25th Spring/Summer Ready-to-Wear Show kicked off with the stars shining brightly. Bosideng Group CFO Zhu Gaofeng and Bosideng Group Women's Wear Division Jessie General Manager Mei Hui attended the event together to witness Jessie's extraordinary fashion journey, talk about the new season impressions, and interpret Jessie's future strategy. At the same time, the two heavyweight guests, as the release officers of this "Winning Leading Plan", awarded a Maybach GLS480 to Mr. Xiang, a customer from Xi'an, on the spot, proving their support and trust in the brand franchisees with practical actions, and encouraging more people to join the Jessie brand and create brilliant results together.

JESSIE continues to explore the charm of women's wisdom and fun, and interprets an elegant and relaxed style. As trends change, JESSIE's designs are timeless and blooming. The 2025 Spring and Summer ready-to-wear collection has come to a successful conclusion. In the future, we will stick to the principle of "her" and the "New JESSIE" is ready to set off again.