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Phoenix Cinema Manager Index | "Alien: Taken" becomes the dark horse of the summer season and enters the top three of the box office charts

2024-08-26

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"Alien: Reaper" has been released for 11 days and its performance is still strong. As of 13:21 on August 26, the box office of the film has reached 529 million, surpassing the 499 million box office of "A Little Shop at the Edge of the Clouds", ranking third in the 2024 summer box office.

Due to the good box office performance, the film's screening share has also been rising. "Alien: Taken" had a 14% screening share on the first day of its release, and now on the 11th day of its release, it still has a 21.8% screening share, and a comprehensive box office share of 26.9%. Even on August 23, six new films were released, including Ge You and Wang Junkai's "Hedgehog" and Shen Teng's "The Wandering Earth", the film's screening share was still the first, at 19.7%. On August 24, although the film's screening share of 16.4% was slightly lower than "Hedgehog"'s 18%, starting from August 25, the film returned to the top of the single-day screening share list, and the screening share returned to more than 20%.

Previously, the "Phoenix Cinema Manager Index" interviewed several cinema managers, among whom Manager Zhu predicted that the film should have no problem selling for more than 500 million yuan, and said that the popularity of the film was unexpected. "We didn't schedule a lot of screenings for this film at the beginning, because we felt that this IP was still relatively niche in China, and the market was relatively bleak recently, so we didn't have too much hope for this film."

Manager Zhu analyzed to the "Phoenix Cinema Manager Index" that the main reason why the film became a box office dark horse was the scale issues that were reported before and on the first day of its release. "This film has not been edited in China. It is a large-scale work that can be seen in domestic theaters. It has aroused the curiosity of the audience and made them willing to spread and share it. On the one hand, it shows that the audience still has a strong demand for relatively straightforward sensory stimulation movies. On the other hand, they still hope to promote the classification system, because this film is not suitable for children to watch. Some parents will feel uncomfortable when taking their children to watch it, but if it is classified, there will be no such problems."

The Phoenix Cinema Manager Index brings together a number of first-line cinema chain workers across the country to evaluate and predict the film market trends from multiple dimensions. From the perspective of cinema chain professionals, it provides the industry with real, fresh, and valuable reference data, strives to become a weather vane for cinema chain trends, and also provides reference and reference for audiences to choose offline movie watching.