Innovative consumer experience, "Quancheng Shopping" helps consumers enjoy outdoor life
2024-08-26
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In order to thoroughly implement the work arrangements of the Jinan Municipal Party Committee and Municipal Government on promoting consumption and expanding domestic demand, and actively respond to the requirements of the Provincial Department of Commerce's "Year of Consumption Promotion" and the Municipal Party Committee's "Quan" series of activities in Jinan, on August 24, under the guidance of the Jinan Municipal Bureau of Commerce and the Jinan Tianqiao District Bureau of Commerce, the outdoor barbecue festival and new product launch jointly organized by JD.com and the well-known outdoor barbecue brand Shangkaojia was grandly opened in Yunjin Lake Park.
Liu Zhihua, deputy district head of Tianqiao District, Li Juan, director of the e-commerce department of Jinan Municipal Bureau of Commerce, Zhang Li, secretary of the Party Leadership Group of Tianqiao District Bureau of Commerce, Zhang Ping, director of Tianqiao District Bureau of Commerce, Chen Yan, secretary of the Party Working Committee of Beiyuan Subdistrict, Xing Hongmei, general manager of the outdoor equipment business department of JD Retail Fashion Business Group of JD Group, and Wang Dong, general manager of Jinan Shangke Outdoor Products Co., Ltd. attended the event. This event is an important part of the "Quancheng Shopping" 2024 Jinan Consumption Season event. It is an active practice to enrich consumer supply, optimize consumer experience, and stimulate consumer momentum. It has attracted the attention of many outdoor barbecue enthusiasts, media and industry professionals, and witnessed the appearance of new trends and innovative products in the field of outdoor barbecue.
The atmosphere at the event was lively, and the JD.com purchasing and sales team also actively participated in it, carefully selecting a series of high-quality barbecue supplies for barbecue enthusiasts. Shangkaojia also displayed its latest outdoor barbecue products, covering barbecue stoves, barbecue charcoal and other categories to meet consumers' diverse needs for outdoor barbecue.
In order to enrich the fun and interactivity of the event, a variety of interactive games were set up on site. At the event, barbecue enthusiasts not only experienced the latest barbecue equipment and outdoor camping artifacts, but also experienced exciting outdoor activities such as grabbing stools and one-round. While having the opportunity to win exquisite gifts provided by Shangkaojia and shopping coupons from JD.com, you can quietly watch the shimmering lake in the beautiful Yunjin Lake Park and enjoy leisure time with family and friends.
As a leading e-commerce platform in China, JD.com has been committed to providing consumers with high-quality goods and services. The cooperation with Shangkaojia aims to create a new lifestyle of outdoor barbecue, so that more people can enjoy the fun of outdoor barbecue. As a professional outdoor product supplier in Jinan that integrates R&D, production and sales, Shangkaojia has always had excellent quality and performance in barbecue stoves, barbecue charcoal and other products with its professional outdoor product R&D and operation strength. Its products are not only easy to operate, but also can retain the original flavor of food, bringing users a delicious barbecue experience. "The outdoor barbecue festival and new product launch held by JD.com and Shangkaojia not only provides consumers with a platform to understand and purchase outdoor barbecue products, but also promotes the dissemination and development of outdoor barbecue culture. In the future, JD.com and Shangkaojia will continue to work together to bring consumers more high-quality outdoor barbecue products and exciting activities, so that outdoor barbecue, a new lifestyle, will be loved by more and more people and become a great choice for people to enjoy the good time outdoors.
(Dazhong News Client reporter Sun Yewen)
