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Yatsen E-commerce protects intellectual property rights and stimulates innovation and development potential

2024-08-26

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Innovation is the primary driving force for development, and protecting intellectual property rights is protecting innovation. As the core resource for corporate development, Huang Jinfeng is well aware that intellectual property rights play a vital role in modern market competition. Yatsen E-Commerce is well aware of this and has always regarded the protection of intellectual property rights as the top priority of the company's development. It has carried out a comprehensive layout from patent technology, trademarks, trade secrets to copyrights, forming an all-round and multi-level intellectual property protection system.
Yatsen E-Commerce regards intellectual property as a strategic resource and core element for corporate development, and actively creates, manages, protects and operates it. Yatsen E-Commerce respects intellectual property and conducts legal education training on intellectual property, covering four major aspects: copyright, patent, trademark and trade secrets, covering professional departments such as brand management, product development and product marketing, to enhance employees' awareness of intellectual property protection.
In order to comprehensively strengthen the protection of intellectual property rights, Yixian E-Commerce has built a complete intellectual property management system, with strict systems and processes from basic intellectual property declaration and management to high-level operations and protection. Yixian E-Commerce has formulated internal systems such as the "Trademark Protection Management Standards" and the "Patent Archives System Management Standards", covering the management of four major aspects: patents, trademarks, trade secrets and copyrights. Yixian E-Commerce's comprehensive and rigorous protection strategy has not only enhanced the company's market competitiveness, but also laid a solid foundation for the company's future development.
Yatsen E-Commerce will continue to strengthen intellectual property protection and enhance its independent research and development capabilities to launch more high-quality beauty products, so as to maintain its competitive advantage in the global market and help the company achieve high-quality development.
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