news

한어Русский языкEnglishFrançaisIndonesianSanskrit日本語DeutschPortuguêsΕλληνικάespañolItalianoSuomalainenLatina

Recently, Chinese outdoor brand PELLIOT completed a round B financing of several hundred million RMB, led by Qiming Venture Partners, followed by Sinovation Ventures and GSR Ventures. This round of financing will be used for the innovative design and development of PELLIOT's professional and high-end product lines, as well as for the company's offline channel layout and the improvement of its global supply chain system.

Public information shows that PELLIOT was founded in 2012 and focuses on the innovative design and development of outdoor sports and equipment. The company's main business is the design, procurement, production and sales of outdoor sports equipment. Its product lines include PERFORMANCE, MOUNTAIN, CLASSIC, TRAINING and other series, and it has launched sun protection clothing, fleece clothing, assault clothing, soft shell clothing and other products.

It is worth noting that in August 2023, PELLIOT brand operating company PELLIOT Outdoor Sports Group Co., Ltd. completed the tutoring registration with the Anhui Securities Regulatory Bureau, intending to issue shares for the first time and list on the Shenzhen Stock Exchange. The tutoring broker is Guoyuan Securities.

In 2023, PELLIOT's annual output value will exceed 2 billion yuan, ranking firmly in the top 3 of domestic outdoor brand market share. Its online channels will fully cover e-commerce platforms such as Tmall, JD.com, Douyin, Vipshop, etc., and it will set up more than 100 offline stores across the country. At the same time, it will scale up its layout in overseas markets such as Europe, the United States, Japan and South Korea.

In 2024, Pelliot will make enterprise digitalization, channel deepening, product high-end, and brand scale as its primary core strategy. It will comprehensively promote the digitalization of the entire process of the enterprise, build a standardized supply chain system, and create an intelligent warehousing base and R&D center; strengthen the cooperation between production, learning, and research, further enhance the innovation ability of the enterprise, promote the transformation of scientific and technological achievements, and give full play to the online and offline synergy. It is expected that the total output value of the enterprise will exceed 4 billion yuan in 2024, and achieve a revenue of 10 billion yuan in the next three years.