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The brand launch event. (Photo provided by the organizer)

Shenzhen News Network, August 25, 2024 (Liu Qiong, Chief of Shenzhen Business Daily) The "2024 Shenzhen Shopping Season" is in full swing. On August 23, the brand launch conference of the "2024 Shenzhen Shopping Season" series of activities was held. Many Shenzhen brands released preferential policies at the conference and launched new products to promote the innovative development of Shenzhen's "first launch economy".

The reporter learned that the "2024 Shenzhen Shopping Season" focuses on the three monthly themes of "Happy Shopping in August, Fashion Shopping in September, and Brand Shopping in October", combined with the three major city-wide key events of "2024 Shenzhen Live E-commerce Month, S/S 2025 Shenzhen Fashion Week, and the 111th National Sugar and Wine Fair (Autumn Sugar Fair)", combined with the city's newly opened key commercial projects and advantageous industries such as consumer electronics, new energy vehicles, and key consumer manufacturing companies, it will launch more than 700 series of consumption promotion activities.

At this brand launch conference, companies and associations such as China UnionPay, Agricultural Bank of China Shenzhen Branch, Shenzhen Duty Free Group, Luohu MixC, WeChat Pay, and Shenzhen Live Streaming E-Commerce Association brought their latest activities, preferential benefits, and quality products.

In the brand promotion session, Shenzhen's leading brand companies such as Huawei, All Cotton Era, Zuoyou Home Furnishing, and Fenghui Jewelry introduced their latest developments on "new product launches", "brand discounts", "industrial tourism routes", etc.

"Happy Travel and Shopping in August" combines consumer hotspots such as green consumption, healthy consumption, cultural and entertainment tourism, and business district consumption to carry out a series of consumption promotion activities; continue to promote the implementation of large-scale equipment updates and consumer goods trade-in policies and measures, and increase subsidies for scrapping and updating cars, replacement and updating of individual consumer passenger cars, and trade-in of old home appliances; deeply integrate Shenzhen's industrial tourism, low-altitude economy, cruise economy, AI smart manufacturing and other characteristic cultural and tourism consumption elements, launch characteristic tourism and study and play routes, and promote the integration of cultural, commercial, and tourism consumption.

"September Fashion Shopping Month" focuses on new consumption, and combines with the "2024 Shenzhen Live E-commerce Month" event to focus on hot topics such as digital consumption, first-release economy, night economy, and international consumption, and conduct live broadcast activities. Invite leading platforms and companies to hold a cross-border e-commerce + live broadcast exchange summit to enhance the influence and professionalism of the event; the city and districts will work together to carry out various e-commerce product selection and exhibition activities such as "Shenzhen Traceable Quality Products Online and Offline Selection Conference" and "Cross-border E-commerce Product Selection Exhibition" to create a new consumer feast.

The "October Brand Shopping Month" focuses on the consumption nodes of the "Mid-Autumn Festival and National Day", combines with activities such as "Shenzhen China-France Consumer Experience Week", "Shenzhen Fashion Week", and "The 111th National Sugar and Wine Products Fair", and integrates domestic "trendy products", international consumption, catering and food, exhibition economy and other sectors, and holds "Fashion Trend Conference" and "International Jewelry Exhibition" and other activities; focusing on catering consumption, it holds activities such as "Dianping Must-Eat Market" and "International Food Carnival", releases the "2024 Shenzhen Food Atlas", and launches the October Brand Shopping series of activities.

(Shenzhen Business Daily)