Targeting the high-end two-wheeled electric vehicle market, they released a number of new products
2024-08-25
한어Русский языкEnglishFrançaisIndonesianSanskrit日本語DeutschPortuguêsΕλληνικάespañolItalianoSuomalainenLatina
The high-end two-wheeled electric vehicle market has welcomed a wave of blockbuster products. Recently, Ninebot released a number of new two-wheeled electric vehicles in three series, including both new product series and upgraded products of existing series.
In recent years, my country's two-wheeled electric vehicle market has entered a stage of high-quality development, and consumers' demand for two-wheeled electric vehicles has become diversified and "advanced". Correspondingly, on the supply side, the competition between brands has also transitioned from the previous simple "volume price" to the competition between "product strength".
At this new product launch conference, Ninebot released three series of new products, namely: K series (Magician), Mechanic MMAX2 and E series. Among them, the K series is Ninebot's new product series, aiming to create fashionable items for young people with avant-garde trends; Mechanic MMAX2 and several products in the E series are upgrades of previous products.
From the product configuration point of view, all the new products released this time are equipped with Ninebot's self-developed mole control function. Mole control includes multiple functions such as one-button reversing, hill parking, TCS (traction control system), OTD single-turn handlebar mode, etc., which can improve the safety and stability of riding.
The Mechanic MMAX2 and E series electric motorcycles are also equipped with front and rear dual-channel ABS (anti-lock braking system) as standard, which allows users to enjoy the speed while improving the stability and safety of riding. At the same time, the Mechanic MMAX2 and many models of the E series also have a built-in tire pressure monitoring function that is not common in two-wheeled vehicles. While improving riding safety, it can also extend the tire life to a certain extent and avoid tire damage caused by insufficient tire pressure.
Ninebot's "intelligence" has been fully demonstrated in these new products. All of these new products are equipped with Ninebot's new self-developed system, which can not only automatically lock and unlock, but also listen to music, navigate, and make calls on one screen, and support full-screen road network navigation, making them truly intelligent and convenient.
In addition to the above modules, the new products released by Ninebot have also been optimized and upgraded in terms of tires, frames, shock absorption, etc., striving to provide users with a safe, convenient and comfortable riding experience with the support of technology and design.
Previously, an organization studied the new product launches of the leading two-wheeled electric vehicle brands and found that the price of new products of the leading brands in 2024 is mostly above 3,000 yuan, and focuses on the iterative update of product intelligent functions. iResearch also mentioned in the report that in 2023, the average level of intelligence of the main two-wheeled electric vehicle brands will increase by about 25.7% compared with 2022.
As a leader in industry intelligence, Ninebot's intelligence level has always been far ahead of the industry. According to iResearch data, in 2023, the overall intelligence level of the Ninebot brand will be 75.8% higher than the industry average. In addition to product iteration and upgrading, Ninebot has also made a lot of layout and optimization in the service of the entire sales process. In addition to increasing offline pure after-sales outlets, Ninebot will also build a national fast charging network to help users solve real problems.
Author: Zhang Xiaoming
Text: Zhang Xiaoming Photos: Provided by the interviewee Editor: Wang Wanyi Responsible Editor: Zhu Yue
Please indicate the source when reprinting this article.
