"Online Review Contest" uses "short videos" to tell the story of Yunnan
2024-08-25
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We must make good use of "short video +" to tell Yunnan's historical stories, cultural stories, ecological stories, ethnic stories, and life stories.
Live broadcast of the special traceability event for postal agricultural products in Yunnan. (Photo by Yang Sijuan)
Author: Jiang Meng
"Chang~ Can I arrange it~" At the just-concluded Paris Olympics, before the athletes finished their post-match interviews and wanted to travel, Dali Tourism followed suit with sincerity and extended an invitation. The adapted "Divine Comedy" became popular all over the country overnight. Tourism industries in various parts of Yunnan followed suit, and various creative short videos emerged in an endless stream with distinctive features and constant hot topics, focusing the world's direction of "being on the road", the goal of "going far away" and the vision of "seeing the world" on Yunnan.
Enhance the sense of presence and achieve "spatial integration" with short videos.With the "blessing" of the Internet, the small mobile phone screen is filled with great natural landscapes and thick humanistic feelings. Whether it is the vast grasslands, towering mountains, deep rivers and lakes, or the historical development, the customs of ethnic minorities, and the borders with exotic characteristics, with a light tap of your fingertips, the vast land and local customs are all in your palm, and the end of the world is within reach. In addition, with the personal experience of various network big Vs, interesting and informative explanations and guided tours are at your fingertips, such as Wang Dengdeng Wang Shishi's "mouth replacement" trip to Yunnan, the Yunnan brother's recommendation of Yunnan's good things, Yunnan Xiaohua's sharing of relaxing life, and the directors of cultural and tourism bureaus from all over the country vying to endorse their own companies. Short videos deeply intervene in the entire field of cultural and tourism with a transformative force, enhance the sense of presence, and achieve "spatial integration" between different groups of people, and meet in Yunnan's "online journey", injecting new momentum into the transformation and upgrading of the cultural and tourism market.
Expand the "window" of short videos to make the Yunnan story "three-dimensional".The threshold for short video production is low and the user activity is high, which makes the tourist landscape and cultural customs present in a multi-dimensional form, realizing the integration of visual, physical and spiritual observation. In this new track, Yunnan has unique advantages, which can be seen from the hot comments of netizens such as "Yunnan is strong in every season" and "Yunnan only plays the peak game". In this new track, we must make good use of "short video +" to tell Yunnan's historical stories, cultural stories, ecological stories, ethnic stories, and life stories. We must have the family and country feelings of "the great cause of the country" and "national justice", the natural and harmonious beauty of "Lugu Lake" and "Hornbill Valley", and the relaxation and small happiness of "dinosaur carrying wolf" and "daily singing", so as to stimulate the desire for on-site experience and promote the prosperity of the cultural tourism industry with short video publicity.
Building a solid offline foundation is the “source” of traffic for “short videos”.In the development of cultural tourism in the new era, immersive tourism has gradually replaced sightseeing tourism and become the mainstream. Only by doing a good job in "offline" articles can we ensure a continuous flow of short video traffic. On the one hand, we should use short videos as a window to let the beautiful scenery, delicious food, unique skills, folk customs and customs hidden in small towns enter the public's field of vision, explore ancient villages, present old stories, and continuously deepen the connotation and extension of Yunnan stories, and achieve the two-way promotion of "town memory" protection, natural ecological protection, traditional cultural protection and cultural tourism industry development; on the other hand, we should continuously make up for shortcomings through short video feedback, focus on the feelings and thoughts of netizens in various places in the experience evaluation, and continuously improve products and services, strive to obtain a good experience and happiness when netizens and Yunnan "run in person on the Internet", and then become the "tap water" of Yunnan's cultural tourism, provide a traffic foundation for the sustainable development of short videos, and continuously polish Yunnan's "ecological tour", "landscape tour", "ethnic tour", "cultural tour" and "taste bud tour" and other characteristic business cards, and open up a new world for the development of cultural tourism industry.
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