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Do you understand our terminal? How to play with terminal operations and IP creation? With the magic formula of joint promotion in hand, are you ready to play with APP?

How can you defeat the enemy with one move, use topic selection, editing, and live broadcast to play with new traffic and create a hit with over 100 million views? How can you cleverly avoid operational taboos and make your video a huge hit?

How urban is the user's thinking? In the wave of digitalization, how can we stick to the essence of journalism while constantly innovating to meet the diverse needs of users?

When the creative industry meets the media platform, how will news creation be redefined? How to break the routine and unlock those unprecedented unique perspectives and in-depth analysis?

Elephant Academy, the beginning of knowledge

The fifth phase will be held on August 27-28, 2024, Xinxiang is waiting for you.

Wang Fangfei

Over the years, he has been working meticulously in the front line of new media integrated communication business, deeply participating in and promoting platform content construction and strategic planning, grasping the content ecology of "one end and two networks" (Elephant News, Yingxiang.com, and Elephant.com), initiating precise distribution and creative push, deeply integrating Internet + thinking into core projects, sublimating the packaging and promotion of key programs, and solidly promoting the improvement of content quality.

Gain insights into the essence of on-terminal operations and IP shaping, and teach you how to reach the top of the hot searches on Elephant, integrate resources, advance in multi-channel collaboration, and master the efficient Internet strategy of joint promotion!

Li Jiemin

Responsible for the operation of the third-party platform of Elephant News. With precise strategies and efficient management, as of the first half of 2024, Henan TV ranked first among provincial TV stations in the country in many communication indexes, and Elephant News' high-traffic hot content led the provincial media.

The secrets of short video popularity are revealed! It will help you embrace new traffic and master the three magic weapons of operation. From clever topic selection to fascinating and wonderful editing, it will reveal step by step how videos with over 100 million views are made. Embark on this extraordinary journey of video creation, and your work can also shine and become the next hit!

Xia Yousheng

Senior media person. Master tutor of Zhengzhou Institute of Aeronautical Industry Management, adjunct professor of Henan University of Finance and Economics. With profound academic foundation and rich practical wisdom, he has developed in many fields such as news editing, operation management, teaching and scientific research.

User Thinking City said that the boats that capsized in those years have now become sails. Dig deep into user psychology to create the ultimate experience. The secret to making money is open, which requires both hard work and the courage to try new things. City-level thinking will take you to fly!

Wang Haimei

As a chief editor of journalism, he has been working in the news field for more than 20 years. He has won numerous awards for his keen insight and profound professionalism. His main works have won the China Radio and Television Award and the Henan Provincial News Award Special Award and First Prize, with outstanding achievements. He studies and improves his professional ability, and contributes forward-looking insights and perspectives.

Explore how the creative industry empowers media platforms, from symbiosis to leadership. The platform has undergone iterations, from traditional media to smart interconnection, broadening the boundaries of content. News creation embraces new perspectives, from content innovation to form breakthroughs, and takes you to master the new magic of news creation.

Everything is new, internal and external forces work together to create a new situation, integration and symbiosis win the future!

Inquiry: Mr. Cao 15036060765

(Source: Elephant News)