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IT Home reported on August 25 that Tesla announced the restart of its owner referral program in the United States and restored greater rewards: a $1,000 (IT Home Note: currently approximately RMB 7,131) discount for purchasing a Tesla electric vehicle through the recommendation of others.

IT Home noted that Tesla's referral program has existed on and off for a decade and was briefly canceled in April last year. In recent years, Tesla has significantly reduced the incentives for participating in the referral program, making it less important in its marketing strategy.

Today, Tesla has reintroduced its referral program and restored even bigger rewards:

If a new Tesla buyer purchases a Model S, Model X, Model Y, or Model 3 through someone else's referral code, the new buyer will receive a $1,000 discount, while the referrer will receive $500 to use toward any Tesla purchase, including the vehicle.

The previous referral program offered points that could only be used to purchase a small selection of products available on the Tesla mobile app, but now that the points earned by Tesla owners can be used to purchase new vehicles, it may make the program more popular.