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Ford is reportedly developing a "dark horse" sub-brand, and the CEO hints that high-performance models will be launched in the future

2024-08-24

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IT Home reported on August 24 that the automotive media carscoops published a blog post today (August 24), reporting that during Ford's second quarter earnings call, the company's CEO Jim Farley described "Dark Horse" as a sub-brand.

Jim Farley said at the meeting:

“We… liberated our portfolio from too many generic vehicles and infused it with passion and purpose. We created the iconic F-Series and Transit lines, as well as passion vehicles like Mustang and Bronco, and sub-brands like Raptor, Tremor and Dark Horse.”

IT Home Note: Ford currently only launches one "dark horse", which is the Mustang Dark Horse high-performance sports car, which will be officially displayed at the 6th China International Import Expo in November 2023.

Ford officials said:

“The all-new Mustang Dark Horse is equipped with the most powerful 5.0-liter Coyote V8 engine ever, making it a performance beast that combines both track competition and street racing.

For the new Mustang Dark Horse, the new name also means a new design language. The exterior design of this model is a perfect combination of sharp supercar aesthetics and track-level aerodynamic performance, highlighting its outstanding performance advantages from a visual perspective to the greatest extent, and thus declaring its extraordinary track genes. "