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Liu Qiong, Chief Reporter of Shenzhen Business Daily·DuChuang Client

The "2024 Shenzhen Shopping Season" is in full swing. On August 23, the brand launch conference of the "2024 Shenzhen Shopping Season" series of activities was held. Many Shenzhen brands released preferential policies at the conference and launched new products to promote the innovative development of Shenzhen's "first launch economy".

The reporter learned that the "2024 Shenzhen Shopping Season" focuses on the three monthly themes of "Happy Shopping in August, Fashion Shopping in September, and Brand Shopping in October", combined with the three major city-wide key events of "2024 Shenzhen Live E-commerce Month, S/S 2025 Shenzhen Fashion Week, and the 111th National Sugar and Wine Fair (Autumn Sugar Fair)", combined with the city's newly opened key commercial projects and advantageous industries such as consumer electronics, new energy vehicles, and key consumer manufacturing companies, it will launch more than 700 series of consumption promotion activities.

New products debut, major brands frequently offer benefits

At this brand launch conference, companies and associations such as China UnionPay, Agricultural Bank of China Shenzhen Branch, Shenzhen Duty Free Group, Luohu MixC, WeChat Pay, and Shenzhen Live Streaming E-Commerce Association brought their latest activities, preferential benefits, and quality products.