Luo Yonghao changes his name to "Luo Yonghao Niu Hulu"! He will return to the social media world and open accounts on nine platforms... There will be a big move next Monday
2024-08-23
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Netizen: Lao Luo is still the best at causing trouble.
On August 22, Luo Yonghao responded to fans' questions on his personal social media account, saying, "I will return to the social media world and open accounts on nine platforms in total, with full firepower..."
Subsequently, Luo Yonghao changed his personal account, which was previously named @罗永浩, to @罗永浩·倪祜鹿. It is reported that the Weibo account also released a message yesterday, indicating that a "heavy article" will be released next Monday, with each section having 5,000 words, a total of about 15,000 words, and a supporting video is also being produced simultaneously. Luo Yonghao said that when it goes online next Monday, there will be a lucky draw to give away 100 copies of "Black Myth: Wukong".
It is reported that Niuhulu, also known as Niuhulu, is one of the eight major surnames in Manchuria. In the Qing Dynasty drama "The Legend of Zhen Huan", the heroine Zhen Huan was given this surname by Emperor Yongzheng when she returned to the palace, and her flag was raised to the upper three flags of Manchuria.
Under the relevant topic, some netizens commented, "It's true" and "I'm still the best at making trouble."
Another person said, "This is to promote new products, a familiar gesture."
Public information shows that Luo Yonghao was born in Jilin in 1972. He founded Lao Luo Field Training School, NiuBo.com, and Smartisan Technology. When he took office at Smartisan Technology, the "Nut Phone" and "Smartisan Phone" he released were once loved and praised by young people.
After a series of events such as product launch, equity pledge, equity freezing, business plan adjustment, and consumption restriction order, Smartisan Technology ultimately failed to achieve the expected success in the market and instead incurred huge debts. In 2020, riding on the popularity of live streaming, Luo Yonghao still entered the live streaming sales industry with his personal charm and influence, selling products through live streaming to repay debts.
After paying off his debts, in June 2022, Luo Yonghao announced on social media that he would start his own business again, quit all social platforms, and renamed his live broadcast room "Make Friends". But he said he would still participate in the live broadcast as a host. In 2023, Luo Yonghao announced the establishment of a new company "Thin Red Line" to enter the AR field.
Image source: Screenshot of the video account of the Make Friends live broadcast room
On March 26 this year, Jiaogepengyou Holdings Co., Ltd. announced its 2023 annual performance announcement for the 12 months ending December 31, 2023. The performance announcement shows that Jiaogepengyou Holdings' revenue for fiscal year 2023 was approximately RMB 1.07 billion, a year-on-year increase of approximately 152.4%; adjusted net profit was approximately RMB 180 million, a year-on-year increase of approximately 601.3%. Among them, the new media service sector showed strong growth, with the completion of merchandise transaction volume ("GMV") exceeding RMB 12 billion.
In addition, not long ago, Luo Yonghao was on the social media hot search list again due to the dispute with New Oriental founder Yu Minhong. In Luo Yonghao's response, he emphasized that he was the first generation of Internet celebrities in China and did not need to piggyback on traffic, and cited data to prove that he had his own traffic. He also pointed out that because he was busy starting a business, he had not spoken much for about two years except for refuting rumors and occasionally forwarding.
"I can be on one or two hundred hot searches every year, sometimes more than a dozen a day. I am the source of traffic," said Luo Yonghao.
Luo Yonghao's name change on social media platforms has whetted the public's appetite, making people speculate about the content of his "15,000-word article". The industry believes that Luo Yonghao's name change may be part of his personal brand reshaping, adjusting and optimizing the effect of brand communication by creating topics and discussions. At the same time, Luo Yonghao announced the opening of accounts on multiple platforms and expressed his intention to "go all out", an attempt to reposition his image from an entrepreneur and start-up to a possible content creator or opinion leader. This change may attract new attention groups.
In addition to Luo Yonghao, Lei Jun, the founder of Xiaomi Technology, has successfully shaped his personal brand through continuous product innovation and social media interaction. Lei Jun's personal IP upgrade case also shows that he enhances his personal influence through live streaming, a friendly image, and a keen insight into the trends in the technology industry. Especially after the launch of Xiaomi Automobile, Lei Jun's creativity in using short video platforms to bring goods continues, which once again proves that successful personal IP creation requires clarifying one's core strengths and passions, and conveying one's unique value proposition to the target audience through effective communication strategies.
Editor: Wang Naixin Beijing Business Daily Comprehensive Jiupai News, China News Service, Jiemian News, Jimu News, Securities Times, Yangtze Evening News, and netizens' comments
Image丨Sina Weibo @罗永浩·倪楜鹿 screenshot, Make Friends live video screenshot, Sina Weibo screenshot
