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On August 22, the 2024 Digital Culture and Tourism Brand Innovation Conference with the theme of "Digital Intelligence Empowers China" kicked off in Taiyuan. At the conference, the Shanxi Provincial Department of Culture and Tourism launched the "Follow Wukong to Tour Shanxi" activity. Previously, netizens called on Shanxi Culture and Tourism to seize this great opportunity. Shanxi Culture and Tourism took the opportunity to launch three theme routes and a "Revisiting the Journey to the West·Civil Engineering Splendor·Shanxi Ancient Building Self-Driving Tour" route.

Shanxi Provincial Department of Culture and Tourism provides route map

The domestic 3A game "Black Myth: Wukong" was officially launched on August 20. The game selected 36 scenic spots across the country as the game background, of which 27 scenic spots are the most representative ancient buildings in Shanxi, spanning 9 cities from south to north, showing the profound cultural heritage of Shanxi and bringing new development opportunities for Shanxi's cultural tourism industry.

The three themed routes released by the Shanxi Provincial Department of Culture and Tourism include "Ancient Buildings and Colorful Sculptures in Northern Shanxi", "Towers and Clouds and Fairy Caves in Southern Shanxi" and "Magical Shangdang and Beautiful Sculptures in Southeast Shanxi", which connect the real scenes of Shanxi elements in the game and guide tourists to follow "Wukong to Tour Shanxi". The "Revisiting the Journey to the West·Civil Engineering Splendor·Shanxi Ancient Buildings Self-Driving Tour" lasts for 8 days, one of which is a visit to the Shanxi Museum.

On the same day, the Shanxi Provincial Department of Culture and Tourism issued the "Assembly Order", inviting the first batch of players who have cleared the game "Black Myth: Wukong" to experience the "Follow Wukong to Travel in Shanxi" theme route for free, and come to Shanxi to appreciate ancient buildings and taste delicious food. Tongcheng, Ctrip, China Travel Group, Jinxingji and other platforms and institutions have launched the "Follow Wukong to Travel in Shanxi" team line. At the same time, they have launched accommodation and ticket discounts in cooperation with major hotels and scenic spots, and cultural and creative gifts to attract more tourists from all over the country to Shanxi. "Follow Wukong to Travel in Shanxi" offline dungeon check-in activities, theme peripheral releases, and online celebrity Shanxi tours will also be launched one after another.