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Auto-First｜Sincerely from Ya'an, Sichuan

In less than three years, it has completed the transformation from 0 to 1. Based on the car-making concept of "all-terrain luxury SUV", JISHIN Auto has become a new brand worthy of attention in the Internet new energy vehicle industry.

JIROTH Auto has positioned itself in the off-road racing track and achieved many results. Not only did it rank first in the latest "2024 Hurun China Top 100 New Energy Potential Enterprises" list, it also received empowerment from Weichai Group, a Fortune 500 company.

Chang Jing, founder of Jishic Auto, and Yan Feng, co-founder and CEO of Jishic Auto, told Auto-First that the newly released "Jishic 01 Standard Endurance Edition" is the first all-terrain luxury SUV priced at 300,000 yuan in the new energy vehicle industry.

Some people use the comparison between JLJ 01 and Land Rover, a gasoline-powered car, to describe the promising future of JLJ Auto.

As a new brand and new force in new energy vehicles, it turns out that you are this kind of Jishi Auto.

As a high-end new energy vehicle brand focusing on outdoor travel, "Jishi Automobile" can meet the needs of off-road scenes and family travel, allowing family members to enjoy "far, wild, and beautiful" while avoiding "hard, tiring, and boring". This is the origin of the "all-terrain luxury SUV" positioning of the Jishi 01.

Four core goals were proposed for the JISHI 01 product from the beginning of its research and development: first, it must be a very easy-to-drive car that is fun to drive; second, it must be very comfortable to carry the family; third, if you need to travel long distances, it must have long battery life and no mileage anxiety, and it must also have certain passability and safety to be able to cope with various complex road conditions; fourth, it must be playable, so that you can get more fun in life while traveling.

As the first all-scenario all-terrain SUV that combines the three values ​​of comfortable home use, all-round crossing and outdoor fun, JISHI 01 has effectively surpassed cars of the same level with its strong product performance, perfectly interpreting JISHI Auto's understanding of "all-terrain luxury SUV". Since its launch, JISHI 01 has won wide acclaim from users at home and abroad with its outstanding performance and excellent service. The satisfaction of JISHI car owners with JISHI 01's car use and user services exceeds 95%, and it has been selected by China Southern Airlines as a VIP airport shuttle service. The excellent quality of JISHI 01 has also been recognized by overseas markets, and it has successfully landed in the Middle East, Central Asia, Africa and other markets. The UAE police force has even used it as an official car, fully affirming the hard power of JISHI 01.

At the same time, JIS 01 ranked first in the 2024 Hurun China New Energy Potential Enterprises List, and was used as the official cooperative vehicle at the 5th Qingdao Summit of Multinational Corporation Leaders to show the world the elegance of Chinese smart manufacturing. JIS 01 also received a five-star rating in the C-NCAP crash test and a full "G" score in the China Insurance Research Institute's crash safety test, and broke the highest record of the China Insurance Research Institute's top pressure test with an excellent score of 159730N. Recently, JIS Auto signed a cooperation agreement with the South-South International Trade Promotion Center to jointly promote the internationalization of China's new energy vehicles.

The accelerated differentiation of various tracks is an opportunity for JISHI Auto. JISHI Auto will strive to become a successful brand in the new cycle, and achieve the full range of off-road + MPV + RV attributes with "all-terrain luxury SUV", build a moat for its differentiated tracks, and accompany users to walk the most difficult road, see the most beautiful scenery, and go to the farthest distance.

At the critical period of Jishi Automobile's development, it received support from Weichai Group, a Fortune 500 company. Weichai Group started in 1951 and has been among the Fortune 500 for 13 consecutive years. Its revenue in 2023 exceeded 520 billion yuan. In the latest ranking released in August this year, it ranked 175th in the world. Weichai Group has a complete aluminum industry chain from "energy-mining-alumina-primary aluminum-aluminum deep processing-recycled aluminum", and has gradually opened up the production links from advanced aluminum materials to aluminum parts and then to complete vehicles, building a new green circular economy ecosystem.

With the advantages of industrial chain scale and the high correlation between lightweight technology and the new energy vehicle industry, Weiqiao Venture Capital began to deploy the automotive industry through holding, equity participation and strategic cooperation in 2023. In the same year, Weiqiao New Energy Vehicle Management Headquarters was officially established, realizing the overall management of the vehicle business segment, and deeply empowering the invested new energy vehicle companies through innovative application of lightweight technology, product research and strategic planning, and capital market support.

Through accurate insight into the market, Weiqiao's new energy vehicle sector focuses on the off-road track, focusing on the 100,000-500,000 vehicle market, creating four major platforms: WY, WT, WB and Jishi, covering all power types of off-road tracks from hardcore off-road to light off-road. The group also integrates advantageous resources and makes full use of advanced lightweight aluminum technology to achieve "Weiqiao speed".

The reason for focusing on the off-road track is that Beijing Automobile Manufacturing Plant has more than 60 years of experience in off-road vehicle manufacturing. Its "national treasure" 212 has experienced the baptism of war and can be called the ancestor of Chinese off-road vehicles. This year, 212 has been upgraded to the "212 brand" and a new 212 model has been released. The number of orders has far exceeded expectations, and channel dealers are full of confidence. On the other hand, Luoke Intelligence has leading technical strength in the field of science and technology intelligence. With pure off-road genes and super intelligent technology, coupled with strong industrial collaboration and empowerment, Weiqiao Venture has enough confidence to help these companies succeed.

The reason why we chose JISHI Auto as our strategic partner is because Weichai Group’s entrepreneurial spirit is “starting a business for the country and benefiting the people”. To select partners, we must select companies and entrepreneurs with the same values, attach great importance to users, and have a long-term approach. JISHI Auto is a partner with these values.

JISHI Auto pays great attention to product quality and scene experience. Based on in-depth research on user needs, it has designed many thoughtful details, which is a practical way of creating products. The market competition is so fierce that only by considering consumers more, being more meticulous, and meeting diverse needs can consumers' recognition be obtained. Weichai Venture and JISHI Auto are heroes who appreciate each other in values ​​and concepts. The cooperation and empowerment are essentially a "two-way rush".