In the wave of China's Internet, Luo Yonghao is undoubtedly a name that cannot be ignored. Looking back at his past experiences, from an entrepreneur to a well-known Internet celebrity, and then to a leader in live streaming, each transformation has attracted countless attention. Today, Luo Yonghao once again made a high-profile return to the social circle by changing his name.

The Weibo platform shows that the "Luo Yonghao's rumor-refuting account" that was previously registered due to the need to dispel rumors after announcing his retirement from the Internet has been renamed "Luo Yonghao Niu Hulu". At the same time, the Weibo account released a message yesterday, indicating that a heavy article of about 15,000 words will be released next Monday, accompanied by a personal "photo of Concubine Xi returning to the palace."

Today, Luo Yonghao responded to netizens, saying, "It's been more than two years... With these 15,000 words, I will return to the social media world, open accounts on nine platforms in total, and go all out..."

This means that after the end of "True Return", Luo Yonghao may "return" to the social platform again.

Luo Yonghao's past entrepreneurial history is rich and colorful, covering multiple fields such as education and training, technology products, social networking platforms, and live streaming. In 2000, Luo Yonghao entered New Oriental to teach English with a high school degree and began his career. In 2006, Luo Yonghao founded the social networking platform NiuBo.com. In 2012, Luo Yonghao founded Smartisan Technology and entered the smartphone industry. Smartisan Technology has launched a number of mobile phones and related products, but the development has not been smooth sailing. After a series of events such as product launches, equity pledges, equity freezes, business plan adjustments, and restrictions on consumption, Smartisan Technology ultimately failed to achieve the expected success in the market, but instead owed huge debts. In 2020, riding on the east wind of live streaming, Luo Yonghao still relied on his personal charm and influence to enter the live streaming industry, selling products through live streaming to repay debts.

After the debt was basically paid off, in June 2022, Luo Yonghao suddenly announced through his personal Weibo that he would start a business again, "Tomorrow I will officially quit Weibo and all social platforms." The Weibo account was then renamed "Make Friends Live Room" and given to Make Friends. However, in order to clarify rumors, Luo Yonghao opened a new Weibo account "Luo Yonghao's Rumor Refuting Account" in July 2022 to clarify rumors.

In 2023, Luo Yonghao announced the establishment of a new company "Thin Red Line" to enter the AR field, which marked his new start in the entrepreneurial journey. In the establishment of Thin Red Line Technology, Luo Yonghao demonstrated his passion for the technology industry and his judgment of future trends. He believed that AR was the next generation computing platform and planned to invest a lot of resources in long-term research and development.

This time, while announcing his return to the social media platform, Luo Yonghao's rumor-busting account was renamed "Luo Yonghao·Niu Hulu", which quickly attracted widespread attention from the public and the media. Niu Hulu, also known as Niu Hulu, is one of the eight major Manchu surnames. In the Qing Dynasty drama "The Legend of Zhen Huan", the heroine Zhen Huan was given this surname by Emperor Yongzheng when she returned to the palace, and her flag was raised to the upper three flags of Manchuria.

Luo Yonghao's move has whetted the public's appetite, and there are many speculations about the content of his "15,000-word article". The industry believes that Luo Yonghao's name change may be part of his personal brand reshaping, adjusting and optimizing the effect of brand communication by creating topics and discussions. At the same time, Luo Yonghao announced the opening of accounts on multiple platforms and expressed his intention to "go all out", an attempt to reposition his image from an entrepreneur and start-up to a possible content creator or opinion leader. This transformation may attract new attention groups.

In addition to Luo Yonghao, Lei Jun, the founder of Xiaomi Technology, has successfully shaped his personal brand through continuous product innovation and social media interaction. Lei Jun's personal IP upgrade case also shows that he enhances his personal influence through live streaming, a friendly image, and a keen insight into the trends in the technology industry. Especially after the launch of Xiaomi Automobile, Lei Jun's creativity in using short video platforms to bring goods continues, which once again proves that successful personal IP creation requires clarifying one's core strengths and passions, and conveying one's unique value proposition to the target audience through effective communication strategies.

We will know next Monday what new highlights Lao Luo’s 15,000-word article will bring.