Smart and Sharp, Winning the Future——2024 Brand Overseas Marketing Summit Held in Jinan
2024-08-22
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Qilu.com Lightning News reported on August 22 that on August 20, the 2024 Brand Overseas Marketing Summit with the theme of "Smart and Sharp, Winning the Future" was grandly held at Jinan Yihao Hotel. The summit aims to deeply analyze the latest trends in the global e-commerce market, explore innovative paths for B2B companies in the field of cross-border e-commerce, and jointly unlock the global traffic code, seize market opportunities, and achieve a double leap in brand and business.
The conference is hosted by Shandong Huazhi Big Data Co., Ltd. and Shandong Shengcan Network Technology Co., Ltd., and guided by Jinan Municipal Bureau of Commerce, High-tech Zone Development and Reform Science and Technology Department, and Tianqiao District Bureau of Commerce. The conference was held in the form of online and offline live broadcast, attracting many industry leaders, marketing experts and partners to participate. Guests included: Mr. Xu Yunkun, Chief Economist and First-Class Researcher of Jinan Municipal Bureau of Commerce, Mr. Sun Wuhu, Vice Chairman of Jinan Federation of Industry and Commerce, Mr. Zhang Haipeng, Deputy Director of the Development, Reform and Science and Technology Economy Department of Jinan High-tech Zone, Ms. Zhang Ping, Director of Tianqiao District Bureau of Commerce of Jinan, Mr. Shen Xiangjun, Deputy Director of Tianqiao District Bureau of Commerce of Jinan, Ms. Lv Yaping, Secretary-General of Jinan Cross-border E-commerce Association, Ms. Chen Xinyu, Deputy General Manager of Transaction Banking Department of Bank of China Jinan Branch, Mr. Ye Qing, President of CITIC Bank Jinan Yangguang Xinlu Branch, Ms. Wu Shanshan, Senior Business Advisor of New Customer Business Department of Google Greater China, Mr. Kong Jun, Deputy General Manager of China Middle East Investment and Trade Promotion Center, Ms. Gong Xiangmei, General Manager of UAE Small and Medium Enterprise Incubator Service Center, etc. Representatives from more than 700 import and export companies from all over Shandong Province, totaling more than 1,000 people, discussed the development path of foreign trade enterprises in 2024.
At the beginning of the meeting, Xu Yunkun, chief economist and first-level researcher of the Jinan Municipal Bureau of Commerce, delivered an opening speech for the summit, thus kicking off the feast of the 2024 Brand Overseas Marketing Summit.
The Jinan Municipal Bureau of Commerce is concerned about the development of foreign trade of small and medium-sized enterprises in our city, and has long been committed to helping Jinan's small and medium-sized enterprises solve difficulties and create opportunities. After experiencing the epidemic, affected by various factors, the development of foreign trade in various industries is a topic that our small and medium-sized enterprises will face this year. Xu Yunkun said that the current complex and ever-changing domestic and international situation is both an opportunity and a challenge. Going overseas is an effective way for enterprises to achieve diversified layout and dual-circulation drive. Through dialogue and exchanges between enterprise platforms, we can jointly explore new trends and new paths for the development of the cross-border e-commerce industry and share new development opportunities, which can add new impetus to the efficient expansion of overseas markets for cross-border enterprises in Jinan.
The digital age has arrived, and cross-border e-commerce is leading the new trend of world trade. Xu Yunkun pointed out that in the next step, Jinan will continue to base itself on the development essence and demands of enterprises, cultivate new engines for cross-border e-commerce, and form a cross-border e-commerce industry ecosystem, so that Jinan manufacturing can sail on the big ship of cross-border e-commerce and go global!
Zhang Jigang, CEO of Shandong Huazhi Big Data, delivered a wonderful speech with the theme of "Let Huazhi Jingmaotong become your partner in overseas marketing". He introduced in detail how Huazhi Jingmaotong uses advanced technologies such as big data and artificial intelligence, so that foreign trade companies can more accurately locate target customer groups, effectively improve inquiry conversion rates, reduce operating costs, and enhance overall competitiveness.
Zhang Jigang mentioned that Shengcan Technology was established in 2012, Huazhi Big Data was established in 2019, the self-developed italkin product was launched and the Huazhi Cloud Platform and customs data were connected. In 2023, we have become a high-tech enterprise integrating foreign trade network drainage, inquiry conversion and comprehensive development of foreign trade services. At the same time, we have served more than 20,000 customers across the country. So far, we have helped Shandong foreign trade companies achieve exports of 600 million US dollars through the Huazhi cross-border e-commerce trading platform. For twelve years, we have been running without stopping, and foreign trade companies have continuously upgraded their marketing and customer acquisition.
At the same time, Zhang Jigang looked forward to the future development trend of the foreign trade industry, and encouraged all foreign trade companies to actively embrace digital transformation, work hand in hand with Huazhi Big Data, and jointly create a new chapter in foreign trade overseas marketing. It is believed that Huazhi Jingmaotong will become a solid backing and capable partner for more foreign trade companies in overseas marketing, helping them to ride the wind and waves and set sail in the wave of globalization.
At this summit, the new product of Huazhi Jingmaotong SaaS system was officially released. Relying on powerful data processing and analysis capabilities, Huazhi Big Data will provide more accurate and efficient data support and solutions for cross-border e-commerce companies. The new product upgrade not only covers multiple dimensions such as market trend forecasting, user behavior analysis, and competitive product monitoring, but also incorporates cutting-edge technologies such as artificial intelligence and big data to help companies make more intelligent decisions in a complex and changing market environment.
It is understood that Shandong Huazhi Big Data Co., Ltd. is an Internet technology and service company focusing on enterprise e-commerce integrated marketing, focusing on providing enterprises with "one-stop" network integrated marketing solutions such as domestic and foreign trade e-commerce platform construction, search engine marketing, social media marketing, etc. The company has a group of technical and consulting experts who are professionally engaged in Internet research. At present, the company's e-commerce and network service operation technology level and application background are in the domestic advanced position.
Driven by the wave of globalization, foreign trade companies are facing unprecedented opportunities and challenges. In her keynote speech on "Huazhi Operation Services Help Enterprise Brands Go Global", Ms. Yang Feifei, Director of Shandong Huazhi Big Data Operations, focused on vivid customer cases and introduced in depth how Huazhi's operation team helps enterprise brands successfully go global and creates greater value for customers with an efficient, professional and innovative attitude.
Google is an important customer acquisition channel for foreign trade enterprises. In recent years, the competition is particularly fierce. Is there any innovation in Google's operating methods? What opportunities and challenges does Google face in going overseas? How can enterprises use Google to bring more benefits to themselves? How to help Jinan foreign trade enterprises in overseas digital marketing? The conference invited Wu Shanshan, senior business consultant of Google's Greater China New Customer Business Department, to bring everyone a wonderful sharing on the theme of "Google Helps Jinan Foreign Trade Enterprises Go Overseas". She answered the questions that everyone was more concerned about, and through actual cases and data analysis, vividly demonstrated how Google can tailor brand promotion and customer acquisition solutions for foreign trade enterprises through its strong technical strength, precise advertising delivery mechanism and global market insight.
Wu Shanshan emphasized that if Jinan foreign trade enterprises want to stand out in overseas markets, the key is to grasp the new trends in digital marketing and make full use of the diverse tools and services provided by Google, such as Google Ads, Google SEO optimization, Google Analytics data analysis, etc., to build a comprehensive online marketing system.
Huazhi has gone through 12 years, not only bringing new products, but also a grateful heart. Among the enterprises across the country, there are many customers who have cooperated for many years. With their long-term support, we can develop to this day. For this reason, Huazhi also specially awarded the Huazhi Innovation Marketing Award and Huazhi Best Strategic Partner Award at this summit to express high respect and gratitude to the partners who have supported us for a long time.
For many companies, foreign trade has become an indispensable growth path. Looking to the future, Huazhi Big Data will work harder to move forward on the road of foreign trade marketing, join hands with more corporate partners, jointly explore and promote the vigorous development of foreign trade business, and provide solid support and strong impetus for the international market expansion of enterprises.
