The highest-scoring domestic film of the summer is "going global"! The movie "Falling into the Mortal Realm" will soon be released in theaters in 18 countries
2024-08-22
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On August 22, the Chinese animated film "Falling into the Mortal Realm" landed in Singapore's Cathay Cineplexes theater chain and officially "went overseas". It is reported that the film is scheduled to be released in theaters in 18 countries including Singapore, Australia, and New Zealand in August.
"Falling into the Mortal World" is produced by Guangdong Yongsheng Animation Co., Ltd. and is the first feature film in Yongsheng Animation's Oriental Legend series. Since its nationwide release on July 12, "Falling into the Mortal World" has received unanimous praise from the audience, and its Douban score has risen from 7.7 points at the beginning to 7.9 points, becoming the highest-scoring domestic film in the summer season. Liu Yaling, overseas distribution director of Yongsheng Animation's overseas business department, revealed that "Falling into the Mortal World" will be released in well-known theaters in many countries, including Cathay Cineplexes and WE Cinema in Singapore, Reading Cinemas in Australia, and Major Cineplex in Thailand.
"Falling into the Mortal Realm" tells the story of Jin Feng, a descendant of the Weaver Girl, and his long-lost sister Yu Lu, who meet in the human world, form the "Star Collecting" alliance, and start a high-energy adventure together. The new perspective of the descendants of the Weaver Girl and the star mythology that was brought to the screen for the first time have sparked heated discussions on social media.
The innovative interpretation of Chinese folk tales and the unique oriental aesthetic design of "Falling into the Mortal World" can attract a large number of international audiences who are interested in oriental culture. At the same time, the film takes "family and affection", a common human emotion, as its theme, which helps the film transcend cultural differences and resonate with audiences from different cultural backgrounds. "What impresses the audience about "Falling into the Mortal World" is the story itself, and we are very much looking forward to such a work with traditional Chinese cultural elements and oriental aesthetic style to resonate with audiences around the world." said Professor Zhong Ding, director of "Falling into the Mortal World".
It is reported that Yongsheng Animation has been committed to developing high-quality original animation IP and content innovation for many years, and actively promoted the broadcast of Chinese original animation products in the global market, as well as the sales of derivative products in the global market. Yongsheng Animation's original animation works, including Peppa Pig, School Bus, Super Learning Pioneer and other series of animations and movies, have been released to more than 60 countries and regions in Asia, Africa, Europe, etc., and broadcast on more than 150 TV and new media platforms at home and abroad. The series of big movies have been released in theaters in South Korea, Vietnam, Spain and other regions, and the series of toys and derivative products have entered more than 200 online and offline toy stores in South Korea, Indonesia, Vietnam, Israel and other countries.
Text | Reporter Hu GuangxinImage | Yongsheng Animation
