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They all have the surname Sun. No matter how popular "Black Myth: Wukong" is, Sun Wukong will not get a penny.

But Sun Yuchen is different. He is the director of the Wall Street Street Office who is wanted by the FBI, a major vegetable breeder in the East, and a master of quantum fluctuations.

Since the launch of Black Myth: Wukong, it has set a new record for Steam stand-alone game players within three hours, with total sales on the first day exceeding 4.5 million copies and sales exceeding RMB 1.5 billion.

After deducting the production cost of around 400 million, this wave of profit will be at least over 1 billion.

But it was not easy to earn these 1 billion yuan. After all, it included dividends from investors and seven years of hard work.

But Justin Sun made a fortune by doing two simple things:

1. He changed his profile picture on X (formerly Twitter) to Wukong, and gave away 100 redemption codes for the game "Black Myth: Wukong".

2. He took the opportunity to promote Sun Wukong (Sun Wukong virtual currency) which he had just issued on the Tron chain.

What's the result?

Sun Wukong immediately experienced a miraculous surge.

According to Dexscreener data, Sun Wukong ($Wukong) rose from $0.00008645 at the opening to a high of $0.0339 within 3 hours, an increase of 391 times.

Even though it has fallen back at present, the market value has still soared by 14,869% in the past 24 hours.

Relevant group chats show that some people who are good at speculation have made a lot of money.

Ever since Justin Sun became a wanted criminal in the United States, he has not been idle and has been active in the cryptocurrency circle.

On August 13, Justin Sun announced the launch of Sunpump, a launch platform for memecoins on Tron.

This is equivalent to a self-created stock market. There is no threshold for investing and anyone with money can come.

It has attracted many people with a gambling mentality to enter the market and buy various virtual currencies.

Data shows that Sunpump has earned more than one million US dollars in just 11 days since it went online.

But this kind of game of taking over by the greater fool will definitely not last long. It is all about heartbeat and gambling.

Taking advantage of the marketing of "Black Myth: Wukong", Sunpump achieved a transaction volume of US$400,000 on August 20.

Sun Yuchen's base Tron had fee income of $3.84 million on August 20, a record high, and its trading volume increased by 296% in the past week, approaching $500 million.

However, many people are aware of the risks of investing in this kind of "air coin", which is a pig-killing scheme.

From the P2P crash in 2015 to the emergence of various blockchain scams now, many people have learned heavy lessons.

There is a saying that goes, you can only earn money within the scope of your cognition.

In the regular market, there are very few people who are good at making money, let alone the virtual currency circle which has no guarantees.

So don’t be fooled by today’s boom. Just one click from Justin Sun can instantly reduce the wealth of these investors to zero.

Everyone wants to take advantage of hot topics, and they all want to grasp the essence and use other people’s IP to make their own products popular.

But we have to say that whether it is Luckin Coffee that collaborated with Wukong or the big names in live streaming games, they are all inferior in realm and level compared to a true marketing master like Justin Sun who can make money by just changing his avatar.

What’s even more interesting is that, perhaps inspired by Justin Sun, well-known entrepreneur Luo Yonghao also posted on Weibo on August 22 that he would return to the social media world, open accounts on a total of nine platforms, and said he would “go all out”:

"It's out of control, out of control... The content of the heavyweight article has been expanded to three major sections, each of which has 5,000 words! A total of about 15,000 words! The accompanying video is also being produced simultaneously. Now it is estimated that all of them will be released next Monday..."

This description whetted the appetite of the onlookers.

Even more coincidental is:

Justin Sun changed his profile picture, while Luo Yonghao changed his Weibo name – from @罗永浩 to @罗永浩·倪楜鹿.

Justin Sun is giving away 100 game redemption coupons, and Luo Yonghao also said that when the game goes online next Monday, he will hold a lucky draw to give away 100 copies of "Black Myth: Wukong".

Is there such a coincidence in the world?

Today, there are fewer and fewer people who follow the right path, take the right path, and uphold the value of content.

Most of the time, they try to take advantage of other people's popularity to sell their own nonsensical things.

In fact, from an investment perspective, investing in a 3A game blockbuster is a very high-risk business.

Because of their long payback period and large investment, once word of mouth is bad, they will be wiped out. There are many examples of this among Japanese game manufacturers.

Therefore, for a long time, more capital has been inclined towards pay-to-win online games, which have low development costs, are easy to use, and do not require a large amount of money to buy high-configuration computers.

The reason why we can make a 3A masterpiece is more because of our persistence in our ideals.

Although speculation is clever, don't tarnish this ideal.

The popularity of "Black Myth: Wukong" cannot withstand the backlash of this kind of traffic.