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Phoenix Cinema Manager Index | Ge You and Wang Junkai's new film box office forecast of 165 million yuan has attracted much attention but it is difficult to achieve box office miracles

2024-08-22

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On August 23, the film "Hedgehog", directed by Gu Changwei, written by Zheng Zhi, Guo Fangfang and Gu Changwei, and starring Ge You, Wang Junkai, Li Ping, Liu Weiwei and Geng Le, will be released. Phoenix Entertainment's "Phoenix Cinema Manager Index" has gathered many first-line cinema chain workers across the country to make box office predictions for the film. Cinema chain managers commented on the film: It has the core of an art film, but with a strong rival like "Alien", it is difficult for "Hedgehog" to gain momentum at the box office. It is predicted that the final box office of the film will be 165 million, the screening ratio is expected to be 32%, and the overall score is 7.3 points.

As of 11:02 a.m. on August 21, the film's total box office for previews and pre-sales was 17.444 million.

Phoenix Entertainment invited several theater managers to make predictions about the film. The theater managers were not optimistic about the film's commercial feedback and believed that it would still depend on Wang Junkai to support the box office.

Manager Xu, the cinema manager: As a film that came out of a film festival, the commercial feedback for this film will probably not be very good. The final situation may be similar to that of "Broken Bridge", which starred Wang Junkai before.

Theater manager Jason watched the movie: The film has some viewing barriers, but it’s okay. The overall style is still a comedy, and the main target audience is still fans and fans of the original book.

Manager Zhu, the cinema manager: This week's relatively most watched film has the support of Wang Junkai's popularity, but the nature of the film seems to be an art film, not a commercial film.

Cinema manager Yueying observed: The quality of the film should still be guaranteed, but "Alien" received very good feedback this week and may also grab some screenings next week.

The Phoenix Cinema Manager Index brings together a number of first-line cinema chain workers across the country to evaluate and predict the film market trends from five dimensions, including: cast strength, director strength, production quality, publicity and promotion effects, and comprehensive scores. From the perspective of cinema professionals, combined with intuitive multi-dimensional graphs, it provides the industry with real, fresh, and valuable reference data, striving to become a weather vane for cinema chain trends and also provide reference and reference for audiences to choose offline movie watching.