Chinese Brand Shared by the World Tsingtao Beer Won the "Hunan New Quality Brand Communication Award"
2024-08-22
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Red Net Time News August 21st(Reporter Yang Shuhua) On August 20, the "Established for Red, Born for Red" Rednet New Media Academy was established and the first batch of online anchor tutors were appointed at the Rednet Studio Center. The Hunan New Quality Brand Communication Index was also released on the same day. Tsingtao Beer won the Hunan New Quality Brand Communication Award for its consumer-centric product marketing concept and continuously innovative marketing model.
From a trendy brand of the times to a century-old brand, Tsingtao Beer has gone through 121 years of history and spanned 120 countries. It has shown the resilience and vitality of a century-old brand in the process of innovative and high-quality development, and has demonstrated its unique and scarce value in the tide. In recent years, Tsingtao Beer has made many positive explorations in building a world-renowned brand, strengthening independent innovation, leading consumption, and surfing the world to set an example. Its products are sold in 120 countries around the world, becoming a common language connecting China and the world.
Tsingtao Beer knows that a century-old craftsmanship alone cannot make it a trend-setting brand. In addition to being delicious, it must also be fun and shareable, create unique and high-quality scenes, establish a pleasant consumer experience, and convey a new attitude towards life. It is with the mission of "creating happiness for life" that Tsingtao Beer, a century-old brand, continues to increase its ability to flourish. In recent years, Tsingtao Beer has paid more attention to value creation and enhanced its sustainable development capabilities. Adhering to the concept of "for a better world", Tsingtao Beer is accelerating the high-end, intelligent, and green transformation of beer manufacturing and the sustainable development of the entire value chain.
In order to interact with consumers at close range, Tsingtao Beer has continuously integrated resources and innovated its own fashion experience IP in recent years. From creating the Tsingtao Beer Festival to setting up TSINGTAO1903 Tsingtao Beer Bars across the country and the world's first craft beer garden, it fully combines sports, music, and fashion experience activities to create a fashionable living space with feelings, warmth, and culture, cross-border innovation, dig deep into consumer codes such as emotions and cultural identity, and gain traffic and retention.
Today, Tsingtao Beer has made solid progress in innovative and high-quality development, and the brand's spatial breadth has been continuously expanded, and its brand competitiveness, reputation and influence have reached a new level. In 2023, Tsingtao Beer ranked among the world's top 500 brands with a brand value of 240.689 billion yuan, and has been ranked first in China's beer industry for 20 consecutive years. On the innovative road of jointly "promoting the transformation from Made in China to Created in China, from China Speed to China Quality, and from China Products to China Brands", Tsingtao Beer will anchor high-quality development and contribute the innovative power of Tsingtao Beer for a century to Chinese modernization.
