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Although Toyota RAV4 has been in the Chinese market for quite some time,RAV4 RongfangThe market performance of is still good, with sales exceeding 16,000 units in July, ranking among the top five compact SUVs in sales. The top-selling models are fromBYD、GAC AionNew energy SUV, so if RAV4 Rongfang wants to further increase its sales, it must improve its overall competitiveness to face the competition from domestic new energy SUVs.

The 2023 RAV4 Rongfang currently on sale was launched at the end of April last year. At that time, it mainly focused on fine-tuning the appearance, upgrading the configuration, and introducing the North American version of the Adventure off-road kit, so it is time for the RAV4 Rongfang to be remodeled this year.

The configuration information of the 2024 RAV4 Rongfang was exposed online a few days ago. The new car will still focus on detail adjustments this time. The appearance and interior will be upgraded, so the overall texture will be better than the current model.

Specifically, the appearance of the new car still continues the current design and maintains the personalized off-road design style. Judging from the sales performance of RAV4 Rongfang, it is obvious that consumers also recognize this design, so there is really no need for major changes. This time the appearance adjustments are mainly focused on the details.

Depending on the version of the car, the front grille, front bumper guard, side wheel arches, side door lower trim, rear door trim, and rear bumper guard of the Fashion Plus version will be adjusted. Although the changes are not obvious, they can still bring a certain sense of freshness.

As for the interior, the new car will adjust the materials and colors of the interior, such as the plastic material near the shift knob will be upgraded to piano black, and the upper part of the central armrest box will be covered with soft material, so it will look more textured and the interior grade will be improved compared to the current model. The seat material will also change from leather to synthetic leather, and new stitching will be added to the details.

According to the configuration information currently exposed, the new car does not seem to have any configuration adjustments, and the upgrades remain on the surface. Although this upgrade seems conservative, it is not likely to have a negative impact on sales, so it will be more stable. Compared with the ever-changing new energy vehicles, the upgrades of the new RAV4 Rongfang do lack freshness, but old car owners do not have to worry about being "backstabbed", of course, this also depends on the price.

Taking the current model as a reference, the current price of RAV4 Rongfang starts at 176,800 yuan, and the terminal discount is not small. After all, the prices of new energy SUVs of the same level are very pragmatic. In terms of power, it provides 2.0L naturally aspirated, 2.5L oil-electric hybrid and 2.5L plug-in hybrid options. The power versions are relatively rich, so it can also compete with new energy SUVs.

It is reported that the new RAV4 Rongfang is expected to be released on September 2, and after it is launched in the future, it will still beHonda CR-V、Honda BrilliantIt is competing with joint venture SUVs, and at the same time is also under pressure from domestically produced new energy SUVs.

As the golden September and silver October are approaching, the upgrade of RAV4 Rongfang may also promote a wave of sales for consumers who are still waiting. So for consumers who are ready to buy an SUV, will they consider waiting for the new RAV4 Rongfang?