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Zhitong Finance APP learned that OpenAI announced a partnership with Condé Nast on Tuesday. Through this cooperation, the artificial intelligence company backed by Microsoft (MSFT.US) will be able to display content from media such as Vogue, The New Yorker, Condé Nast Traveler, GQ, Architectural Digest, Vanity Fair, Wired and Bon Appétit in its products.

"As we launch the SearchGPT prototype, we're testing new search capabilities that make finding information and reliable sources of content faster and more intuitive," OpenAI wrote in a blog post. OpenAI said it combined conversational models with web information to provide users with fast, timely answers with clear, relevant sources.

OpenAI added that the SearchGPT prototype provided direct links to news stories, and that the company plans to “integrate the best of these features into ChatGPT in the future.”

This is the latest in a recent trend of some media outlets teaming up with artificial intelligence startups such as OpenAI to strike content deals. For example, in July this year, Perplexity AI launched a model to provide publishers with revenue sharing in response to plagiarism allegations. Media and content platforms such as Fortune, Time, Entrepreneur, Texas Tribune, Spiegel, and WordPress.com became the first partners of the company's "Publisher Program."

OpenAI also announced a multi-year content partnership with Time magazine in June. According to a press release, through this agreement, OpenAI will be able to access current and archived articles from Time magazine's more than 100 years of history, allowing ChatGPT to display Time content when responding to user questions and use this content to "enhance its products," including possibly training its AI models.

A similar partnership was struck in May with News Corp., giving OpenAI access to current and archived articles from publications such as The Wall Street Journal, MarketWatch, Barron’s, The New York Post, and more. Also in May, Reddit announced it was partnering with OpenAI, allowing the company to use Reddit’s content to train its AI models.

Meanwhile, other news publications and media organizations are actively protecting their businesses from the growing popularity of AI-generated content.

The Center for Investigative Reporting, the nation’s oldest nonprofit news organization, sued OpenAI and its main backer Microsoft in federal court in June, alleging copyright infringement. The lawsuit echoed similar lawsuits by publications including The New York Times, the Chicago Tribune and the New York Daily News.

Last December, The New York Times filed a lawsuit against Microsoft and OpenAI, accusing them of intellectual property infringement, claiming that the New York Times' news content was used in ChatGPT's training data. According to documents submitted to the Federal Court for the Southern District of New York, the newspaper plans to ask Microsoft and OpenAI to pay "billions of dollars in statutory and actual damages" for "illegal copying and use of The New York Times' unique and valuable works." In this regard, OpenAI disagrees with the New York Times' allegations.

The Chicago Tribune and seven other newspapers filed a similar lawsuit in April.