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In the summer of 2023, with global temperatures hitting record highs, the market demand for sugar-free drinks has reached an unprecedented height. As a leader in the sugar-free tea market, Suntory Oolong Tea has once again become the focus of consumer attention. The founder of Suntory upholds the concept of "aim for innovation and act with courage", and continues to lead Suntory Oolong Tea to success in the fiercely competitive market. 2024 marks the 125th anniversary of the establishment of the Suntory Group and the 40th anniversary of Suntory's official entry into the Chinese market. Since entering the Chinese market in 1984, forty years have passed, and Suntory has witnessed the rapid development of China's economy and the changes in the consumer market.

(How did Suntory become a popular tea brand in both the Chinese and Japanese markets?)

In an interview with the media, Tetsuho Kikuchi, Managing Director of Suntory (China) Investment Co., Ltd., shared his insights on current market trends. He pointed out that despite the increasingly fierce market competition, price is not the only decisive factor. On the contrary, Suntory pays more attention to the enhancement of brand value and long-term development, which is one of the reasons why Suntory Oolong Tea can maintain strong growth in the Chinese market.

Tetsuho Kikuchi revealed that Suntory Group's global sales in 2023 will be about 150 billion yuan, of which the Chinese market contributes a significant share. This growth is inseparable from the successful promotion of Suntory Oolong Tea. Since entering the Chinese market in 1984, Suntory has always been committed to bringing high-quality Japanese tea culture to China and launched the first oolong tea beverage in 1997. Today, Suntory Oolong Tea has become a benchmark product in the sugar-free tea market.