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A "monkey" is hot in the A-share market! "Black Myth: Wukong" concept stocks soared, homophonic puns and wild speculation reappeared

At 10 a.m. on August 20, the domestic 3A game "Black Myth: Wukong" was launched globally on PS5, Steam, WeGame and other platforms. One hour after its official release, it topped the list of Steam's most popular games, and the number of online players exceeded 1 million. As of press time, the number of online players of "Black Myth: Wukong" on Steam has exceeded 2 million.

The popularity of the game "Black Myth: Wukong" has triggered speculation on related concept stocks in the capital market, and many "Black Myth: Wukong" concept stocks have risen against the market trend. As of the close of August 20, the three major A-share indices were all in the red, with the Shanghai Composite Index down 0.93%, the Shenzhen Component Index down 1.24%, and the ChiNext Index down 1.34%. However, the Beijing Stock Exchange performed outstandingly, with the Beijing Stock Exchange 50 Index closing up 0.24%, with a total of 142 stocks rising.

On the market, the central enterprise media index, animation index, and e-sports index all rose.New Schindler、Qitian Technology、CITIC Publishing、Zhejiang Edition MediaWait for multiple stocks to hit the daily limit,Huayi BrothersIt hit the daily limit during trading and closed up 19.03%.

also,Shanxi Expressway(000755.SZ) rose to the daily limit in the afternoon. Recently, Shanxi Tourism Group has released promotional videos related to Black Myth: Wukong several times, showing many filming locations in the game.

While many listed companies have risen against the market trend, the relationship between the company's business and "Black Myth: Wukong" has attracted attention from all parties in the market. Many industry insiders interviewed told Caixin that the rise of A-share "Black Myth: Wukong" concept stocks is mainly a market behavior and has little to do with the business. Whether it can continue to ignite the secondary market and co-branded products depends on whether the subsequent sales of the game can meet or exceed market expectations.

Responses from several listed companies with daily limit

The production company behind the above game is Shenzhen Game Science Interactive Technology Co., Ltd. (hereinafter referred to as "Game Science"). The story background of the game is based on the classic novel "Journey to the West". Players will play the role of a "man of destiny" and embark on a journey to the West full of dangers and surprises in order to explore the truth of the legend of the past. The game started pre-sale on June 8 this year. Within one month of pre-sale, sales exceeded 1.2 million copies, with sales of nearly 400 million yuan.

Public information shows that Game Science was founded in 2014 by Feng Ji, Yang Qi and other core members of Tencent's "God of War" online game project. Currently, the company's shareholders include Feng Ji, Tianjin Hero Financial Holdings Technology Co., Ltd. under Hero Games, and Guangxi Tencent Venture Capital Co., Ltd. under Tencent.

Recently, Huayi Brothers stated on the investor interaction platform that the company holds a 5.17% stake in Hero Games (formerly Hero Entertainment). Hero Games indirectly holds a 19% stake in Game Science through its subsidiaries, while Huayi Brothers indirectly holds less than 1% of Hero Games. Since August, Huayi Brothers' stock price has soared, with a cumulative increase of 75% this month.

As the publisher of the game, Zhejiang Media's stock price has also risen by more than 18% this month. Before today's limit-up, it had been limit-up many times due to its association with the "Black Wukong Game" concept. For example, after the official announcement of the game version number on February 27 this year, Zhejiang Media received a limit-up; the game started pre-sale on June 10, and Zhejiang Media hit the limit-up during trading on June 12.

However, there are still many listed companies whose stock prices have no clear basis for the daily limit. After the reporter of China Business News called to inquire, most of them replied that it was "not related to the company's business". Among them, Xinxunda and Guolv United both said that the reason for the stock price increase was unclear and the company had no business cooperation with the "Black Myth Wukong" game.

CITIC Publishing, which hit the daily limit in the media sector, also attracted market attention. It was reported that CITIC Publishing will participate in the publication of the setting collection of "Black Myth: Wukong". In response, CITIC Publishing said that the rise in stock prices was a market behavior and had nothing to do with the company itself. The business cooperation of "Black Myth: Wukong" shall be based on the information disclosed through the company's official channels.

Today, the most popular event is that the market is circulating that the listed companies of Beijing Stock ExchangeIn the CloudsSupplying the Somersault Cloud in "Black Myth: Wukong". In response, a person related to Yunliwuli said: "The reason for the increase in the company's stock price is unclear. We have no business cooperation with Black Wukong Games and do not sell Somersault Cloud."

A reporter from China Business News found that an investor asked Shanxi Expressway on an interactive platform, "Black Myth: Wukong broke many records when it was released. Shanxi is the filming location, and Shanxi Tourism has expressed its intention to cooperate with Black Myth: Wukong. Does the company have any goal to promote related cultural tourism during the National Day holiday?" However, as of press time, Shanxi Expressway has not responded.

also,Zhishang TechnologyAs a third-party controller manufacturer, its stock price rose by more than 7% today. An investor asked on the interactive platform whether Zhishang Technology has supplied parts to 8Bitdo, the global official partner of "Black Myth: Wukong" and the game controller manufacturer. Zhishang Technology responded that the company is actively developing related products and expanding customers in this field.

Can it continue to ignite the market?

In addition to the secondary market, Black Myth: Wukong also made co-branded products popular.Luckin Coffee, did not miss the cross-border cooperation this time, and launched the Black Myth Tengyun American Coffee, and gave away limited edition "Black Myth: Wukong" 3D limited posters and other peripherals when purchasing a set meal.

On the morning of August 20, the Luckin Coffee co-branded meal and peripherals were sold out at lightning speed after being put on the shelves. The purchase of the meal could not be used to redeem the coupons, which caused some netizens to complain that they had been fooled by a monkey after getting up so early. In response, Luckin Coffee’s official Weibo account issued an urgent replenishment notice at noon, saying that this morning, the 3D limited poster of the Luckin Coffee x "Black Myth: Wukong" meal was sold out in seconds, and the enthusiasm far exceeded the team's expectations, and a replenishment plan was quickly formulated.

In addition, the reporter of First Financial Daily found that including Colorful,NvidiaRecently, many companies have launched customized graphics cards for Black Myth: Wukong. A game player said that the configuration of the monitor will directly affect the game scene and the use of props, which is also the marketing point of some companies launching customized graphics cards.

"Using GeForce RTX 40 series graphics cards and laptops, players can enable panoramic ray tracing for better image quality, while accelerating and enhancing game performance through DLSS 3.5 for a better Black Myth: Wukong gaming experience," Nvidia said in its product introduction.

Huatai Securities Research Report analyzed that "Black Myth: Wukong" has outstanding performance in art performance and gameplay innovation. The game is developed using the Unreal 5 engine, supports 4K, 60 frames and ray tracing functions, which greatly improves the visual effects of the game. In terms of gameplay innovation, there are three stick postures for weapon sticks, namely: chopping stick method, standing stick method, and poking stick method. The innovative design of weapons with Chinese characteristics in the game has a high degree of completion. Shenwan Hongyuan Research Report also mentioned that "Black Myth: Wukong" is amazing in many aspects such as picture performance, plot content, level music, combat feedback, and gameplay system.

Regarding whether "Black Myth: Wukong" can continue to ignite the secondary market and co-branded product market, many interviewees told Caixin that with the acceleration of game license approval and the recovery of market demand, the game industry is expected to usher in a round of significant growth. Whether the market can continue depends on whether the subsequent sales of the game can meet or exceed market expectations.

GF Securities said that 3A games, as high-quality products produced by game companies, are undoubtedly good news for game companies, investors and market investors. Judging from the market's reaction to the launch of "Black Myth: Wukong", the Chinese market is very eager to have its own game masterpieces. At the same time, it should be noted that the strong rise of individual stocks in the short term does not mean that the entire industry sector will follow suit, and due to the high cost of silent development, this growth momentum is difficult to maintain in the long run.

(This article comes from China Business Network)