news

한어Русский языкEnglishFrançaisIndonesianSanskrit日本語DeutschPortuguêsΕλληνικάespañolItalianoSuomalainenLatina

In the northeast of the main urban area of ​​Jinan City, Shandong Province, there is a place called Huanlian 1904 Commercial Block, which became popular due to the short video of "Watching the Night Market on the High-speed Rail". Since its opening in June 2023, the online popularity of the block has continued unabated, attracting a large number of citizens and tourists to "check in" every day.

This summer, while maintaining the atmosphere of the traditional night market, Huanlian 1904 Commercial Block explored the path of cultural integration and innovation, introduced elements such as intangible cultural heritage displays, and created a unique cultural consumption scene. Ma Yunpeng, the person in charge of Huanlian 1904 Commercial Block, said that every change in the block is related to scene innovation, and in the future it will form an experiential, entertaining, interactive, and immersive consumption scene integrating multiple business formats.

Freshness is an important motivation for people to participate in cultural tourism consumption. For scenic spots, blocks, and cultural and museum venues, the most direct way to make the audience feel fresh is to create new scenes.

On August 8, the Shandong Provincial People's Government held a regular policy briefing. The head of the Shandong Provincial Department of Culture and Tourism introduced in the interpretation of the Action Plan for Improving the Modern Tourism System and Accelerating the Construction of a Strong Tourism Province (2024-2027) that Shandong will focus on expanding the mass tourism consumption system, including improving tourism public service facilities, promoting the development of smart tourism, and expanding the tourism consumption field, striving to form 15 characteristic application scenarios and 50 new immersive experience spaces by 2027.

With the advantages of natural ecological conditions, can scenic spots just "wait for visitors to come"? Matahu National Wetland Park in Huantai County, Zibo City did not choose to "wait".

On a summer night, the surface of Mata Lake was calm, with no other sounds except the chirping of birds and the sound of fish jumping out of the water. Suddenly, music started playing and beautiful fireworks bloomed on the lake. Upon closer inspection, it turned out that they were not traditional fireworks, but a local innovative folk performance called "Iron Flower on Water".