Chaoyang Tourism's brand logo has been updated and has been unveiled at the People's Daily New Media Building and other places
2024-08-20
한어Русский языкEnglishFrançaisIndonesianSanskrit日本語DeutschPortuguêsΕλληνικάespañolItalianoSuomalainenLatina
It is currently the peak season for summer tourism. Chaoyang Tourism recently released a new brand logo and a new brand proposition "Resort in Beijing", and simultaneously launched a promotional campaign called "Chaoyang Invitation", sincerely inviting tourists from all over the world to Chaoyang for tourism and vacation.
The new cultural logo uses five main colors: vibrant red, energetic orange, fashionable purple, technological blue, and ecological green, which respectively symbolize Chaoyang, which is suitable for living, studying, working, commerce, and traveling. It is the best embodiment of the "Five-Suitable" Chaoyang and can allow the outside world to feel the unique charm of the "Five-Suitable" Chaoyang more intuitively and deeply.
A relevant person in charge of the Culture and Tourism Bureau of Chaoyang District, Beijing, said that through this brand upgrade, the positioning of Chaoyang Culture and Tourism has become clearer. The "resort in the capital" not only reflects the "urban prosperity" of Chaoyang District, but also allows tourists to fully experience a "leisure" Chaoyang District.
Recently, the new brand logo and brand proposition have been lit up in Beijing's landmark buildings such as the People's Daily New Media Building, Chaoyang Sanlitun, and Beijing South Railway Station.
In addition, the "Chaoyang Invitation" brand communication event was also shown on large screens in shopping malls in Chaoyang, Dongcheng, Daxing District, Shijingshan and other regions, as well as in Beijing South Railway Station, Beijing West Railway Station and other regions, attracting huge attention. Hundreds of Douyin and Xiaohongshu influencers went to Chaoyang to check in. The event had a cumulative effective exposure of over 30 million times, and the cumulative playback volume of Douyin and Xiaohongshu topics exceeded 10 million times.
Chaoyang District is a strong economic district in Beijing, as well as a major cultural and tourism district in Beijing. Chaoyang District has rich historical resources, unique dual Olympic resources, outstanding cultural, commercial and tourism resources, highly concentrated creative resources, leading fashion resources and recognized international resources. It greatly satisfies the tourists' diversified tourism and leisure needs of "eating, accommodation, transportation, sightseeing, shopping and entertainment", and has a natural advantage in creating a "resort in the capital".
The new upgrade of Chaoyang’s cultural and tourism brand logo will help deepen the integration of Chaoyang District’s cultural and tourism resources, promote the quality upgrade of Chaoyang’s cultural and tourism industry, and allow the charm of Chaoyang’s cultural and tourism industry to continue to bloom.
In fact, Chaoyang District has been making every effort to build a "five-suitable" city in recent years. It is not only a "suitable for business, commerce and study" city for doing business, working and enjoying education, but also a "city that never sleeps" full of consumer vitality, an "ecological city" in a bustling city, and a charming city that is "suitable for living and traveling".
In the first half of 2024, Chaoyang District realized tourism revenue of 73.36 billion yuan, a year-on-year increase of 17.7%, ranking first in the city, accounting for 23.6% of the city's tourism revenue; the net number of tourists received was 39.733 million, a year-on-year increase of 20.8%.
Chaoyang District, known as "China's No. 1 Foreign-related District", also attracted a large number of foreign tourists in the first half of this year. According to the relevant person in charge of the Chaoyang District Culture and Tourism Bureau, the 275 key accommodation units in the district received a total of 344,700 inbound tourists in the first half of the year, an increase of 57.53% year-on-year.
As a major economic district of the capital Beijing and an important window for opening up to the outside world, Chaoyang District has attached great importance to the construction of ecological civilization and cultural center in recent years, actively promoted the integrated development of culture and tourism, accelerated the cultivation of new cultural and tourism business formats and cultural and tourism consumption models, and gradually formed the "Chaoyang Practice" of integrating cultural and tourism industries into urban development, and is striving to write a new chapter in Chinese-style modernization.
