The rise of Shandong as the "first city for express delivery" | Live streaming has become a "catalyst" for the development of express delivery
2024-08-20
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JD.com is a special company in the express delivery industry. From e-commerce companies to express delivery, JD.com has its own platform advantages. This is even more obvious in Linyi, the "capital of live e-commerce". Compared with the same period last year, the Linyi JD Logistics Distribution Center handled 55 million pieces of goods in the first half of 2024, nearly doubling.
Relevant data show that from January to May 2024, Linyi achieved online retail sales of 31.66 billion yuan, a year-on-year increase of 18.1%. Behind the increase is Linyi's huge e-commerce retail business enterprises and online stores.
"In recent years, JD Logistics has continuously integrated its own and social logistics resources and continued to improve its service capabilities for merchants on e-commerce platforms. Today, JD Logistics provides almost all mainstream e-commerce platform merchants with an integrated supply chain covering multiple scenarios such as warehousing and distribution, BC, and forward and reverse." Ma Lei, head of JD Logistics Linyi region, said that JD is warehouse-centric and connects the entire distribution network.
JD.com currently has five city warehouses in Shandong province. The Linyi warehouse can radiate the business needs of the city and Zaozhuang. The choice of Linyi is a comprehensive consideration of the business volume, cost and business scenarios here. This kind of city warehouse can help merchants realize intelligent warehouse distribution, predict consumer demand through big data and intelligent algorithms, and deploy goods to the warehouse closest to consumers in advance, effectively reducing cross-regional orders, thereby shortening the time in transit, reducing delivery costs, and improving user experience. JD.com Linyi now has 36 outlets in the city, with an average of 2 outlets in each county, and 9 in the main city of Lanshan.
Since coming to Linyi in 2020, Ma Lei has experienced the ups and downs in the express delivery industry in the past four years. "The growth points of the city's express delivery business are mainly concentrated on e-commerce platforms, especially live streaming on Douyin and Kuaishou." Ma Lei said that during the special period two or three years ago, express delivery had a clear price advantage, which stimulated the growth of express delivery business. Nowadays, express delivery prices are getting more and more "competitive".
JD Logistics is still moving forward steadily on this track. It has established six highly coordinated networks including warehousing network, integrated transportation network, last-mile distribution network, large-scale network, cold chain logistics network and cross-border logistics network. It has redefined the logistics service standards through time-sensitive products such as 211 limited-time delivery and door-to-door services, and its customer experience continues to lead the industry. In the second quarter 2024 express service satisfaction survey released by the State Post Bureau, JD once again ranked first among public satisfaction express companies with high scores.
"The next step for Linyi Jingdong is to continue to explore the needs of retail investors, use new technologies to reduce costs and increase efficiency for the company, and consolidate its positioning and advantages in the agricultural products market," said Ma Lei.
(Mass News·Qilu One Point Gao Song He Yunlong)
