Comment | What does the summer box office “10 billion project” reveal?
2024-08-20
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2024 summer movie posters. File photo
□ Duan Guanjing
You and I have witnessed another "10 billion project". According to real-time data from the online platform, as of 23:25 on August 17, the total box office (including pre-sales) of the 2024 summer season (June-August) exceeded 10 billion yuan. The hot summer movie season reflects the strong momentum of high-quality development of China's film and television industry, witnesses the surging vitality of China's consumer market, and reflects the people's pursuit of a better life. The "10 billion project" embodies the spiritual demands of hundreds of millions of people, surges a continuous consumption boom, and injects new momentum into promoting high-quality economic and social development.
Art is a reflection of life, and loving art is the pursuit of a higher quality of life. The people yearn for a prosperous life, not only for material abundance and increased income, but also for spiritual upgrading and ideological expansion. The summer box office "10 billion project" opens a window for the spiritual needs of hundreds of millions of people, continuously enhances the people's sense of happiness, and is also a manifestation of the development concept of literature and art that is people-centered, that is, people-oriented, shooting more popular movies, and serving the people wholeheartedly.
Good movies can carry invisible power, show the style of the times, and convey positive values. This summer, there are many excellent movies, such as "Reverse Life" calling for the spirit of hard work and progress, "White Snake" reflecting the charm of traditional Chinese style, and "Decryption" singing the red family and country feelings... A movie is a baptism, which resonates with people and guides hundreds of millions of people to forge ahead, forge ahead, and work hard.
The "10 billion project" of summer movies is a mirror that reflects the maturity and vitality of the Chinese film market. Chinese films adhere to the creative concept of enthusiastically praising the times, expressing the voice of the people, being close to grassroots life, and climbing the peak of art, and are committed to improving the artistic aesthetic level of the masses. In a sense, the "10 billion project" of movies is a "soul project", which allows the core socialist values to come alive on the screen and purifies the soul of every viewer.
We look forward to more good movies that will enlighten our wisdom, promote truth, goodness and beauty, and inspire positive energy, encouraging us to integrate our abundant gains and emotions into the great journey of China's modernization, and create glorious achievements that are worthy of ourselves, our youth, our country and our people.
