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On the evening of August 19, Yanjing Beer disclosed its 2024 interim report. The interim report shows that the company achieved operating income of 8.046 billion yuan in the first half of the year, a year-on-year increase of 5.52%; beer sales (including trusteeship) were 23.049 million kiloliters; net profit attributable to the parent company was 758 million yuan, a year-on-year increase of 47.54%, which has exceeded the net profit of 645 million yuan for the whole year of last year; net profit attributable to shareholders of listed companies after deducting non-recurring gains and losses was 741 million yuan, a year-on-year increase of 69.12%.

At a time when the consumer sector is generally sluggish, Yanjing Beer's semi-annual performance, which showed significant growth against the market trend, has become a rare bright spot in the beer industry.

This achievement was made possible by the company's efforts in deepening reforms in nine key areas, including production, market, and supply chain, under the general background of "second entrepreneurship and revitalization of Yanjing", through strategic guidance, improving management quality and efficiency, and transforming and upgrading business models. This not only promoted the rapid growth of sales of large single products, but also promoted the steady progress and high-quality development of the overall business.

Continuing to promote nine major reforms, Yanjing Beer continues its high growth trend

In 2022, after the new management team took office, Yanjing Beer established the "14th Five-Year Plan" and put forward the medium- and long-term goal of "Secondary Entrepreneurship, Revitalization of Yanjing". Under the leadership of Chairman Geng Chao, Yanjing's management team has made comprehensive adjustments, accelerating the reform of mechanisms and systems, upgrading corporate management, adjusting product structure, and market development layout, and has been implemented step by step.