news

한어Русский языкEnglishFrançaisIndonesianSanskrit日本語DeutschPortuguêsΕλληνικάespañolItalianoSuomalainenLatina

Taobao returns to users, and users return to Taobao

Since May last year, Jack Ma has made it clear at an Alibaba internal meeting that“Return to Taobao, return to users, return to the Internet”Since the three major strategic orientations, Taobao has embarked on a journey of profound transformation and deep connection with users.

More than a year later, Taobao delivered results that exceeded expectations.

The latest financial report shows that as of June 30, 2024, Alibaba's revenue was 243.236 billion yuan, a year-on-year increase of 4%.

Among them, Taobao's user retention and purchase frequency continued to grow, driving a high single-digit year-on-year growth in online GMV and a double-digit year-on-year growth in order volume. During the 618 period, Taobao's GMV grew strongly.

In addition, the number of 88VIP members continued to grow at a double-digit rate year-on-year during the quarter, increasing from 35 million in the previous quarter to more than 42 million.Officials said that they are committed to expanding the number of high-end consumers on Taotian by improving member benefits and services, increasing 88VIP member subscriptions and increasing their willingness to buy.