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Intangible cultural heritage massage, sunset yoga on the beach, the vigorous Eight-Section Brocade, free consultations by famous doctors, the cross-border health fourth meal... From August 15th to August 18th, a unique and trendy health market - Tmall International's second "Unforgettable Market" was held in Zhuhai.

The Health Fair is a health fair founded by Tmall Global and exclusively for young people. This event is jointly organized by Tmall Global and Zhuhai "Chinese Medicine Street" (East Street), with venues set up at Zhengfang Youhehui City Balcony and Zhuhai "Chinese Medicine Street" (East Street) respectively.

Zhengfang Youhehui·City Balcony and Zhuhai "Traditional Chinese Medicine Street" (East Street)

50+ global brands gather together to deliver the latest health-preserving methods from the East and the West at one time

The market brings together more than 50 global health brands and Zhuhai's local traditional Chinese medicine health brands, such as professional joint health brand Move Free, global nutritional gummy pioneer brand vitafusion, best-selling nutrition and health leader in the United States Doctor's Best, 89-year-old professional brand GNC, global children's scientific nutrition leader inne, Ensure, FANCLHealthScience, Tmall Global Self-operated Global Super Store and other overseas brands, as well as Chinese medicine health brands such as Ohta Isan, Hong Kong Upper Floor, and Tsumura, and intangible cultural heritage therapy institution brands such as Beijing Tong Ren Tang, Zhuhai Hejiaxiang Chinese Medicine Clinic, Tianda Hall, Zhuhai Li Donghong Sun's Stilts Chinese Medicine Clinic, Zhuhai Taiyi Chinese Medicine, Huatuo Chinese Medicine, Yuanqitang Chinese Medicine Service Co., Ltd., Zhuhai Shanggu Xinglin Health Industry Investment Management Co., Ltd., Zhuhai Jingshang Caotang Chinese Medicine Clinic, Guoyao Yizhitang, Zhuhai Tianci Chinese Medicine Clinic Intangible Cultural Heritage Buyi Baicaotang and other intangible cultural heritage therapy institution brands.

At the market, citizens can get in close contact with cutting-edge health products and ingredients from home and abroad, such as the myocardial maintenance ingredient "coenzyme Q10" that is popular among young people, the trend category "high-purity fish oil", the darling of the health track "ergothioneine" and "liquid glucosamine", etc. Chinese herbal health brands also brought herbal bath bags, peony and licorice soup and other health products with Chinese herbal characteristics.

"Many people at the scene are already loyal fans of Doctor's Best Coenzyme Q10." The relevant person in charge of Doctor's Best found that there was almost no need for too much introduction. Young people at the market all had a certain understanding of "Coenzyme Q10". "Most of them bought it for the purpose of maintaining the heart, improving vitality, and preparing for pregnancy. It makes us feel that people's awareness of health care is getting stronger and stronger."

In addition to major health brands, there are also some special health-related stall owners, such as "Tmall Global Encyclopedia (Tmall Global AI Shopping Assistant)" which also came to the Huojiujian Market to show citizens its professional nutrition shopping guide function. Currently, this function has covered Tmall Global's core nutrition and health categories, and citizens can use this function online to find "nutritional supplements" that suit them.

The stall owners include not only health brands and traditional Chinese medicine practitioners, but also TVB staff from the live broadcast studio setting up stalls and distributing limited-edition peripherals. Even consumers who cannot attend the market in person can learn about the new trend of healthy consumption at the market through the live broadcast studio.

TVB's staff from the live studio set up stalls

Fun, shopping, and delicious food, conveying the concept of health and wellness during play

The most significant feature of the Huojiujian Market is that it is fun. “No one can go back empty-handed from the Huojiujian Market,” said the young people at the market.

The market scene

Citizens can not only visit the stalls to get stamps, but also exchange them for Tmall International customized peripherals such as long-life refrigerator magnets and long-life cattail leaf fans.

The brand stall owners in the market have also prepared generous prizes and fun activities. For example, brand booths such as lifespace and vitafusion have become popular in the market. Interesting and fun interactions such as hula hooping and clapping have attracted a large number of young people to participate.

The lineup of stall owners at Zhengfang Youhehui City Balcony and Traditional Chinese Medicine Street (East Street)

Activity site pictures

"Everyone was very enthusiastic about participating in the event, and the atmosphere was great." A person in charge of the Move Free Festival said that as a participating brand, they were also infected by the enthusiasm and high spirits of the local residents, and also saw that people's attention to a healthy lifestyle was constantly increasing.

In addition to the interesting interactions at the booths, the City Balcony venue also prepared special health-preserving activities such as "Intangible Heritage Massage", Beach Sunset Yoga, and Vigorous Eight-Section Brocade. At the "Intangible Heritage Massage" event, the old Chinese medicine practitioner of Zhuhai Yuanqitang Intangible Heritage was present in person. Young people who had backaches from sitting in the cubicle could experience traditional massage at the market to relieve their physical discomfort. The evening beach sunset yoga attracted hundreds of citizens to participate. Under the leadership of the vice president of the Zhuhai Yoga Association, the citizens experienced a new way of health preservation together. The traditional Chinese fitness method of Eight-Section Brocade was also unveiled at the market. The Zhuhai Qigong Association brought a special fitness qigong performance, which attracted many young people to stop.

"Intangible Heritage Massage", Sunset Yoga on the Beach and Ba Duan Jin

Zhuhai's "Traditional Chinese Medicine Street" (East Street) will feature special events such as the experience of intangible cultural heritage health therapies, AI-enabled "look, smell, ask, and feel" Chinese medicine diagnosis and treatment, as well as many other performances such as lion and dragon dances, Wing Chun and other traditional martial arts performances.

At the Huojiujian Market, being healthy is not only fun, but also delicious. If you are thirsty, have a cup of "Xiao Guqi Qingse Special Blend", add 1 Move Free Glucosamine Green Plum Essence Drink to each serving; if you are hungry, have a Calorie Bye Egg Tart, you can add FANCL thermal control tablets, "eating buns does not necessarily make you fat".

“Limited Health Fourth Meal”

In fact, these delicious and healthy cross-border dishes are the "limited fourth healthy meal" launched by Tmall Global in collaboration with a number of international health brands and 8 popular online celebrity restaurants in Zhuhai. In order to allow more consumers to experience the fourth healthy meal, these 8 limited healthy meals will also be sold in these popular restaurants for a period of one month.

According to relevant person in charge of Tmall International, the fourth meal was jointly initiated by Tmall International, experts from the Chinese Nutrition Society and global health brands. It is a healthy lifestyle habit of supplementing dietary nutrition every day according to individual needs in addition to three meals a day, allowing people to achieve a more comprehensive and balanced nutritional structure, thereby preventing and improving health problems.

At the Hong Kong-Zhuhai-Macao Bridge highway port, citizens can also see pop-up displays of the most trendy health brands at the market, and Hong Kong and Macao tourists heading north can also get a glimpse of global health trends.

Pop-up point at Hong Kong-Zhuhai-Macao Highway Port

Long before the market started, the "Happy Cooling" parade bus of the Huojiujian Market announced the event on the streets of Zhuhai and distributed more than 1,000 cooling teas to citizens. In addition, two health-themed buses will tour Zhuhai's popular attractions during the event, and passengers can take the buses with special event features to go to the market.

Cooling bus distributes cooling tea preview event site and health-themed bus

The market has become a trendsetting indicator for young people to keep fit

"In the post-epidemic era, Chinese people have paid more attention to their personal health and their awareness of disease prevention has greatly improved." A relevant person in charge of Tmall International introduced that compared with foreign countries, Chinese consumers' demand and trend from passive defense to active prevention are more obvious. The new generation of young people represented by those born after 1995 have deepened their attention to health and shown a trend of greater personalization, specialization and segmentation.

The purpose of holding the Huojiujian Market is to create an opportunity and connection offline, so that young consumers can see and touch these health-preserving methods that are more suitable for young people, and experience the global health consumption trends up close.

Many global health brands participating in the exhibition, such as GNC, Vitafusion, inne, and Abbott, said that with the help of the Huojiujian Market, they can get in touch with real young consumers offline and directly and effectively convey the brand concept of healthy living to young people. The relevant person in charge of Comvita said that they hope to broaden the consumer group and enter a younger and more energetic circle through real offline experience.

Moreover, many health brand managers mentioned that Zhuhai has a strong local health atmosphere, and the citizens’ attention to health and enthusiasm for a better life are impressive.

One of the venues for this year's Tmall Global Health Market is Zhuhai's "Chinese Medicine Street" (East Street), a health culture district built by Zhuhai, which brings together many Chinese medicine specialty merchants. During the Tmall Global Health Market, it attracted many young people who are interested in health to visit.

This is the second time that Tmall International has held the Health Market. More and more young people are beginning to learn about global health trends through Health Market and establish a healthy lifestyle concept.

A relevant person in charge of Tmall Global said that in the coming year, they will combine the ecological power of Taobao and Tmall to accelerate the development of the big health blue ocean. While incubating new products and strengthening brand awareness, they will continue to improve consumer experience, serve the needs of the majority of "new middle-class" families attentively, strengthen the penetration of "Generation Z" demand scenarios, explore and optimize the "silver-haired" user strategy and supply structure, and bring more diversified new discoveries and new experiences to consumers throughout their life cycle.