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Continued hot search, joint sales are sold out! "Black Myth: Wukong" shows the purchasing power of men

2024-08-19

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It is less than 24 hours before the release of Black Myth: Wukong. In the past few days, Weibo's hot search list has interacted and connected with this highly anticipated domestic 3A masterpiece many times. As of the time of this article's publication, there are still as many as four related entries in the top ten of Weibo's hot search list and Black Myth: Wukong.





Although it has not yet been officially launched, Black Myth: Wukong has already broken many records in the gaming industry. Since the pre-download was launched yesterday, Black Myth: Wukong has caused the bandwidth usage of the Steam platform to surge to an unprecedented 70Tbps (terabit per second) on the first day, which far exceeds the 50Tbps record previously set by Cyberpunk 2077.



Not only that, Black Myth: Wukong has also topped the Steam best-seller list. This time, it is not only the domestic list, but also the global and US lists where this game ranks first. Combined with the high evaluations given by domestic and foreign media, I believe it will be no problem for it to continue to top the weekly sales list in the next few weeks.



As a game that is available on multiple platforms, the Game Science team hopes to bring Black Myth: Wukong to more people. However, due to the differences between platforms, Wegame users and Epic users will still be affected. However, due to the limitation of technical level, Wegame pre-download requires an additional 100G of space, while Epic does not support pre-download.





In the player enthusiasm that was set off before the release of "Black Myth: Wukong", the discussion on the topic of "men's purchasing power" also entered everyone's field of vision for the first time.

This morning, the collaboration between Luckin Coffee and Black Myth: Wukong was officially launched. Although it was expected, when the event was launched, everyone discovered how influential this phenomenal IP was. The collaboration materials alone were sold out within a few hours of the event. For this reason, Luckin Coffee officially issued an announcement, saying that it would take 15 days to restock.





Luckin Coffee CGO Yang Fei lamented in his WeChat Moments: "Male purchasing power overturned the team's cognition this morning" and "More reliable than 10 Father's Days."



Players who follow Black Myth: Wukong know that this game has been questioned a lot along the way. During the development process, the early remarks of the main creators were dug up many times and caused controversial incidents. Among them, the most widely circulated rumor was that "Black Myth: Wukong does not need female players."



In the past few months, you can often see people on social networks calling for a boycott of the release of this game. They believe that Black Myth: Wukong will be "Bao Si" after losing its own support. The collaboration with Luckin Coffee is also not optimistic. But in the end, Game Science and Luckin Coffee were not negatively affected, but benefited a lot from it.



The excellent market performance of Black Myth: Wukong has once again proved that as long as the quality is good, you can get positive feedback from players. As long as you show enough sincerity, you can get corresponding rewards. In the future, I hope that there will be more high-quality domestic game works that can reach or even surpass the height of Black Myth: Wukong.



I wonder if everyone is ready to retrace their journey to the West?