Insight into Jishi Media’s breakthrough in digital transformation: from iteration to version upgrade
2024-08-19
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Jilin people are no strangers to Jishi Media. Many people may blurt out: "It's cable TV." However, with the rise of mobile Internet and the arrival of the small screen era, watching TV is no longer an indispensable activity in people's cultural life. As a traditional radio and television operator, Jishi Media Co., Ltd. faces new challenges and new topics in digital transformation:
How to seize the opportunity of the booming development of big data, cultivate new quality productivity, accelerate transformation and development, and explore a new "TV +" model?
How to accelerate the digital reform process of processes, assets, products and services, provide good technical services and play a leading role in the province's cultural digitalization construction?
How can we empower cultural enterprises with digitalization, stimulate innovation momentum, build innovative cultural and technological enterprises dominated by digital industries, and head towards a new blue ocean?
New opportunities bring new directions, and new paths lead to new journeys. Jishi Media has embarked on a transformation journey of constantly refreshing its "version".
“Three Networks and Three Platforms”:
The foundation of digital transformation
In recent days, many areas of our province have suffered heavy rainfall. At the critical moment of flood prevention and disaster relief, employees of various branches of Jishi Media immediately devoted themselves to flood prevention and rescue, and signal restoration work, completing the laying and welding of radio and television network optical cables one kilometer at a time, and making every effort to ensure that people in the flood-damaged areas can watch TV and use broadband in a timely manner.
On the large screen display of the "Natural Resources Monitoring System of Northeast Tiger and Leopard National Park" on the first floor of Jishi Media Company, the reporter saw: a Northeast tiger appeared leisurely from the depths of the dense jungle, walked towards the camera calmly, lay down calmly, and licked its fur lazily, with a strong sense of "camera". Not only the Northeast tiger, but also the Northeast leopard, black bear, roe deer, sika deer, otter and other various wild animals have naturally entered the "camera". Over the years, Jishi Media has worked together with the National Forestry and Grassland Administration, the Northeast Tiger and Leopard National Park Administration, and the tiger and leopard research team of Beijing Normal University, and has invested more than 100 million yuan to complete the construction of 700MHz communication base stations, checkpoint monitoring, fire prevention monitoring, infrared triggered wildlife protection cameras and related software and hardware equipment of the background business system in the national park, so as to have this monitoring system in front of us.
As the only listed cultural and technological enterprise in the province, Jishi Media has completed the provincial radio and television network integration reform task since 2008 and was listed on the Shanghai Main Board in 2012. After years of development, it has long been more than just a traditional radio and television operator. Using fiber optic networks, radio and television 5G technology and information platforms, Jishi Media has been continuously strengthening its innovative service capabilities and promoting the digital transformation of thousands of industries. It has further played a leading role in the construction of "Digital Jilin" and the province's cultural digitalization strategy, and has created a large-scale cultural and technological enterprise based in Jilin and heading towards the whole country.
Chu Chunyan, Party Secretary and Chairman of Jishi Media, said, "We have transformed from a traditional radio and television network operator to a high-tech cultural enterprise integrating network service operations, government and enterprise data services, and technological innovation applications. Now, we have built a 'three networks and three platforms' including a data service network, a 5G communication network, a smart radio and television network and data service platform, a 5G communication platform, and a smart radio and television platform." At present, Jishi Media has 2.63 million effective users across the entire network, including 2.3 million basic users, 1.43 million interactive cable TV paying users, and 1.63 million broadband users.
Network coverage is the foundation of enterprise development, and it also serves as an important mission to spread the voice of the Party and the government, provide high-quality cultural services for the people, and provide big data information and smart services.
In recent years, Jilin Media has continued to strengthen and improve the construction of the company's basic network resources. Up to now, the company has raised more than 7 billion yuan in self-raised funds to carry out fiber-to-the-home transformation and construction in Jilin Province's urban and rural power grids. The fiber-to-the-home network covers 9.77 million households, and the fiber coverage rate is 93.05%, basically achieving full coverage of Jilin's fiber-optic network.
In order to implement the Smart Broadcasting and Television Border Strengthening Project, more than 1,200 kilometers of optical fiber network construction was completed in the border areas of Jilin Province, and 150,000 households were covered by the new optical fiber. The "free viewing" discount for live broadcast programs was implemented in border villages, and nearly 30,000 households of villagers can watch high-definition cable digital TV programs without spending a penny. This policy has reduced fees for the masses by 50 million yuan in total. This tangible "real money" fulfills the social responsibility of state-owned enterprises and demonstrates their mission.
Since the commercial use of China Radio and Television's 5G in July 2022, Jishi Media has officially entered the era of full-service operation with the same business qualifications as the three major telecom operators. The company has built a radio and television 5G communication network "co-built and shared" with China Mobile, accelerating the large-scale development of radio and television 5G users. At present, the number of 5G users has exceeded 610,000.
Taking into account the unity of social and economic benefits is one of the transformation and upgrading issues faced by traditional radio and television operators. We must give full play to our own resource advantages to provide high-quality public cultural services to the people, and we must also lay a solid foundation for digital transformation as the mobile Internet continues to develop and the communication pattern continues to evolve.
Data Service Operations:
Support for digital transformation
Taking full advantage of its own "data network" covering the whole province, Jishi Media built the Jilin Province Social Informatization Hub Center, which is at the leading level in the same industry nationwide, in 2016. This is the Jilin Province Big Data Cloud Computing Industry Base. The data center room can accommodate 3,000 cabinets and is one of the most advanced and safest data centers in the province. It has Class A data center room standards and meets the requirements of the third-level information security protection. It can provide customized room environment, IDC hosting services, disaster recovery and backup services, big data cloud computing services, virtual host services, cloud storage resource services, cloud database services and other data services.
By developing and building various information platforms and accumulating platform integration development capabilities and network operation experience, Jishi Media established the "Cultural Technology Big Data Industry Incubation Park" through its subsidiaries, attracting 23 companies including Jilin Xiangyun and Ping An Puhui. At present, the company has 773 standardized computer rooms at all levels and more than 7,000 standardized cabinets. It has built the first data service network of a provincial state-owned cultural enterprise, which can carry the data service needs of various government and enterprise customers.
Through big data platforms and AI algorithms for data analysis and intelligent monitoring, the protection of wild animals such as the Siberian tiger and leopard has entered the era of big data and artificial intelligence.
On the safe data defense line, Jishi Media has undertaken and operated the Jilin Provincial Public Security Big Data Migration and Expansion Service Project for more than three years, integrating massive data resources from multiple police types and demonstrating strong power in risk warning, personnel control, solving cases and catching fugitives.
Since 2018, in the construction of "Digital Jilin", as a data service operator, Jishi Media has played its data resource advantages, empowered the informatization process of multiple industries with digital intelligence, participated in the informatization construction of the government and related industries, and helped them to carry out digital transformation and upgrading. In recent years, it has successively undertaken more than 100 national and provincial informatization projects such as the "Northeast Ecological Big Data Center" of the State Forestry and Grassland Administration, the "Science Popularization China·Integrated Media Communication Demonstration Base" of the China Association for Science and Technology, the main node of Jilin Province Xiangyun Government Cloud, the Northeast Regional Center of National Cultural Big Data, and the Jilin Province Telemedicine Service Platform, and built a series of data service projects for government and enterprise customers in Jilin Province and various industries across the country, including government affairs, education, health, agriculture, forestry, water conservancy, finance, etc. Recently, Jishi Media has won a series of projects, such as the early warning command project of Jilin Province's natural disaster emergency response capacity improvement project, the "Travel Jilin with a Mobile Phone" project, the operation and maintenance service project of the "Sky, Earth and Air" integrated monitoring system of the Northeast Tiger and Leopard National Park, and the Jilin Provincial Housing and Urban-Rural Development Department's urban operation management service platform (Phase I) project.
Whether it is the thoughtful design and multi-terminal synchronization such as "on-demand, carousel, time-shift" that came into being for "watching" TV, or pressing the "accelerator" in the continuous iteration of products and services, in the wave of digitalization, Jishi Media is striving to find its own positioning and value, actively exploring the big data industry market, empowering all walks of life to "transform smartly into digital", and exploring a more diverse and more possible "TV +" digital ecosystem.
Leveraging new blue oceans:
Reshaping the value of digital transformation
In June, Jishi Media signed strategic cooperation agreements with five industry leaders, including Tongcheng Travel, Hikvision, Shuwen Technology, Xida Electronics, and ZTE, to attract these leaders to Jilin and accelerate upgrading.
On June 30, more than 4 million IPTV users and IPTV services in Jilin Province were included in the main operating scope of Jishi Media, realizing the "dual-track parallel" of cable TV and IPTV; it has the ability to provide live TV and video-on-demand services through broadband Internet and radio and television networks at the same time, further enhancing the communication power of mainstream public opinion;
On July 7, Jishi Media and Changguang Satellite signed a strategic cooperation agreement. The two parties will carry out comprehensive cooperation based on their respective unique advantages in satellite remote sensing technology, big data and cloud computing.
On July 21, the "Travel in Jilin with a Mobile Phone" cultural and tourism digital service platform project was launched in Jilin Media, extending its business to the field of "Internet platform + application services". With its own advantages in modern information technology comprehensive services, it will open up the last mile connecting scenic spots and tourists, and enable high-quality development of the province's entire tourism.
Densely linking with leading domestic companies, winning bids for provincial information and digitalization projects in succession, and establishing a new integrated operation structure of "IPTV+cable TV"... Jishi Media's exploration of finding new development opportunities and cultivating new profit spaces in the main track of the digital economy does not stop there.
On July 21, Jishi Media and Shenzhen Cultural Property Exchange jointly signed the "Strategic Cooperation Framework Agreement", which will jointly explore new models of cultural big data transactions and promote the optimal allocation and efficient use of data resources. Jishi Media will jointly build a Northeast Asian regional cultural property and cultural big data transaction platform with it, promote the innovation and creation of cultural content, and provide the market with more diversified and high-quality cultural products.
On August 8, Jishi Media Co., Ltd., Advantage (Hainan) Industrial Investment Group Co., Ltd., Advantage Luzhan (Shanghai) Technology Co., Ltd., and Qingze Jiye (Shanghai) Culture and Art Development Co., Ltd. formally signed a strategic cooperation framework agreement in Shanghai. The parties will take this signing as an opportunity to jointly establish an SPV company to develop and operate a digital cultural industry park including a regional cultural computing center, cultural property rights and big data trading center, bringing together cutting-edge technology and creative content, expanding digital intelligent manufacturing, cultural entertainment and low-altitude economic and cultural industries, and making the park an innovative incubator for the digital cultural industry.
You Zhiqiang, General Manager of Jishi Media, said, "The implementation of these strategic cooperations and projects will promote the high-quality development and sustained growth of Jishi Media's performance. At the same time, through the deep empowerment of various resources, especially scientific and technological resources, we are constantly opening up new business tracks for the company and seizing new market opportunities. This will inject new impetus into the company's development, generate new momentum, open up new situations, improve the company's internal management level and external market value performance, and create more value for consumers and investors."
Aggregate the advantages of the industry ecology, drive more high-quality industrial resources to gather and develop in Jilin, and gradually build a coordinated and vibrant digital economic ecosystem. This shows that Jishi Media is building the company into a cultural and technological enterprise based in Jilin and heading towards the whole country, and has entered the "fast lane" and "new track" in accelerating the digital transformation of science and technology, injecting surging power into the construction of "Digital Jilin".
Author: Jilin Daily Omnimedia Reporter Sun Chunyan Ma Lu
Source: Cailian News
First review: Xiong Yili
Review: Qu Ao
Final judge: Chen Youxin
