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Huzhou, August 18 (China News Service) (Hu Fengsheng) The movie "My Altay" made Altay in Xinjiang a white moonlight that urbanites rushed to check in; the movie "Fanghua" made the Peace Hotel in Shanghai come alive with swaying light and shadow; the movie "Roman Holiday" made the Trevi Fountain a must-see attraction for tourists in Italy... At present, check-in tours at film and television drama shooting locations are becoming a "dark horse" in tourism. In the future, how should film and television and local places achieve two-way progress?

On August 18, the China Yucun Film and Television Industry Integration Development Exchange Conference was held at the "Yucun Impression" Youth Library in Tianhuangping Town, Anji County, Zhejiang Province. Many film professionals and industry guests discussed the in-depth integration of the film and television industry with cultural tourism, artificial intelligence technology and talent training.

"Altay is very lively this summer. Many people say that our drama has made Altay popular, but I would like to say that Altay is the spiritual gift that Xinjiang has given us." At the exchange meeting, Qi Kang, producer of "My Altay" and general manager of iQiyi Canran Studio, said that 20 days after the broadcast of "My Altay", the number of tourists received by the entire Altay region exceeded 2.86 million, a year-on-year increase of 42.05%, and the tourism revenue reached 2.045 billion yuan, a year-on-year increase of 77.98%.

"My Altay" provides a relatively successful cooperation case for the linkage mechanism of literature, film and television, and tourism, which makes Qi Kang feel very lucky.

However, in his opinion, the popularity of TV series and the prosperity of tourism are economic phenomena, and more attention should be paid to the spiritual exchanges that are equally important as economic transactions. The author of the essay collection "My Altay" records the beautiful shining moments of the northern border with delicate and bright brushstrokes, and shows the profound and rich living landscape of nomadic peoples around rural family life. The book records the author's age from 18 to early 20s, with precious memories of freedom, friendship, and love. Perhaps it is the writer's homesickness that touches most readers, viewers, and tourists, and makes them go to a foreign land and reminisce about their hometown.

A city makes a drama, and a drama makes a city popular. Each carefully produced video series is an in-depth excavation and vivid display of a city's cultural heritage.

"The charm of the deep integration of film, television and culture often transforms the audience's yearning for the city and the urge to visit it." Zou Linfeng, chairman of Shaanxi Culture and Tourism Co., Ltd. and project leader of "The Longest Day in Chang'an", said that "The Longest Day in Chang'an" is a typical example of the integration of culture, commerce, tourism and film and television IP and the two-way empowerment.

"We have both the atmosphere of the city life in the movie "The Longest Day in Chang'an", as well as the fantasy of the prosperous Tang Dynasty culture where all nations came to pay tribute. We want to create an immersive Tang-style theme park that is touchable, immersive and consumable." Zou Linfeng said that as of the end of June 2024, the total number of tourists received by "The Longest Day in Chang'an" has reached 4.5 million, with 30 billion exposures on the entire network, and it has repeatedly been on the hot search list of social platforms.

Zhang Pimin, chairman of the China Film Foundation, said that film and television works are powerful carriers of cultural communication. The combination of film and television with cultural tourism can not only achieve mutual empowerment and two-way win-win results, but also inject new vitality into local economic development.

For example, Anji, Zhejiang, where this exchange meeting was held, is also the filming location for many film and television works such as "Crouching Tiger, Hidden Dragon", "The Banquet", and "Speeding Life". "Especially "Crouching Tiger, Hidden Dragon". Until now, many people know Anji through this film. The scene in the film where Chow Yun-fat and Zhang Ziyi fight with swords on the bamboo sea not only makes the film a classic, but also makes Anji's bamboo sea famous." Huang Feng, member of the Standing Committee of the Anji County Party Committee and Secretary of the Tianhuangping Town Party Committee, said. Next, works such as "Chasing the Front", "The Sinking of the Lisbon Maru" and "Little Forest in the Tea Garden" in which Anji participated in the investment will also be released one after another and face the audience.

At the exchange meeting, the Yu Village Base of the BE SEEN Youth Entrepreneurship Committee of the China Film Foundation was officially unveiled. It is understood that the base will build a creative exchange platform for young talents. By establishing an industry-university-research base in Dayu Village, it will provide support for the entire process including script creation, filming and production, fund support, publicity and promotion, accommodation and transportation, etc., to attract young talents to come and exchange and create, making Dayu Village an ideal gathering place for young people. At the same time, the exchange meeting also held a premiere ceremony for the AI ​​short film "An Qie Ji Xi", a release ceremony for the China Youth Travel Service Anji Film and Television Tourism Route, and a start-up ceremony for a short short drama with the theme of youth entering the countryside in Anji County. (End)