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On August 17, Xiaomi Chairman and CEO Lei Jun, Group President Lu Weibing, and Group Vice President Wang Xiaoyan live-streamed the event at the Xiaomi Turpan Summer Testing Base. A small "accident" that occurred during the event also made the live-stream a hot topic on Weibo.

In this live broadcast, some of the latest data was disclosed, such as the current test mileage of Xiaomi cars has exceeded 7 million kilometers, spanning a temperature difference of more than 100 degrees. Some new strategic plans were also officially announced to the market. For example, Xiaomi cars are studying to enter the European market.

Lei Jun's live broadcast "blasted the microphone" for more than 20 minutes! Xiaomi executives apologized

It is reported that there were some flaws during the live broadcast that night, including mute, jamming, and microphone crashing. This was the first time that this happened during Lei Jun's live broadcast. The mute lasted for several minutes, the hissing electronic music lasted for more than 20 minutes, and the "Everyone Says" multiplier of "Mr. Lei, the microphone is crashing" instantly exceeded 1,000.

Due to many factors, the number of online viewers dropped from over 100,000 to 50,000.

In response, Lei Jun said that there was noise in the live broadcast room just now, and our live broadcast event will be extended by half an hour.

Xiaomi Auto Vice President Li Xiaoshuang later apologized and said that he would systematically summarize and review the situation to see what the problem was. He hoped that the preparations for follow-up work would be more thorough and he was sorry for the bad experience he had brought to everyone.

First unveiling of Xiaomi's summer testing base

In December 2022, Lei Jun went to Heihe to participate in the winter testing of the vehicle. In August 2023, he went to Turpan to participate in the summer testing of the vehicle. The theme of tonight's live broadcast is the Xiaomi Summer Testing Base.

Lei Jun said in the live broadcast that the altitude of Xiaomi's Turpan base is -120 meters. His colleagues joked that "coming here is the lowest point in life, and leaving is the highest point in life."

Why did you choose Turpan for summer testing? Lei Jun responded: At 6 pm in Turpan, the surface temperature was 70 degrees Celsius. Cars can also have accidents under extreme high temperature conditions, so extreme tests must be conducted in high temperature and high humidity places in summer.

"In addition to sun protection testing in Turpan, Xiaomi cars will also undergo humidity and heat testing in Hainan. Winter testing will be conducted in Heihe, and winter testing in Russia is not ruled out in the future," Lei Jun revealed.

Xiaomi Motors attaches great importance to testing. Lei Jun revealed in a live broadcast that before the official launch of the Xiaomi SU7, 70,000 charging piles were tested. The current test mileage has reached more than 7 million kilometers, spanning a temperature difference of more than 100 degrees.

Xiaomi Motors is studying entering Europe

During the live broadcast, Lei Jun mentioned his recent trip to Europe. He said that as a new car manufacturer, he felt it was very important to visit and learn from the best companies in the world, and he gained a lot.

Xiaomi's factory has just been built and has a strong sense of modernity, but when you visit the BMW factory, you see the accumulation of history. For example, it is incredible that a 100-year-old factory can continue to produce and expand its production lines at the same time.

Lei Jun said that over the past 100 years, people have explored various types of cars and various types of roads. You can see the entire evolution trajectory. I think we are also very lucky. At the time when we came out, various technologies were relatively mature and the Chinese industrial chain was also very mature. Therefore, we can make a good car like SU7. It is not only the result of Xiaomi’s efforts, but also the benefit of the overall technological development and the completeness of the Chinese industrial chain.

Lu Weibing said in the live broadcast that Xiaomi should have awe for the automobile market. Now Xiaomi mobile phones are well-known and well-reputed in Europe, and they are studying when Xiaomi cars will enter Europe.

Lu Weibing revealed, "I am considering whether we can bring Xiaomi cars to Europe so that everyone can experience them. Currently, European users are very impressed by the appearance and performance of Xiaomi cars. In the future, we want to make Xiaomi cars smarter so that Europe can have a better experience."

(Original title: "Mr. Lei changes microphone"! More than 100,000 viewers shouted online, and the executive apologized)