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In recent years, Ningwu County has established the concept of "Green water and green mountains are gold and silver mountains", shifted from deep tapping of coal mine resources to deep tapping of cultural and tourism resources, fully tapped the rich natural landscape and profound cultural heritage, and determined the "using coal to promote tourism, strengthen the county and enrich the people" strategic plan. The new model of whole-region tourism development is being promoted in full swing.

"Underground black treasure house" is the consensus of people about Ningwu County, Xinzhou City, Shanxi Province. Ningwu County has one of the six largest coalfields in Shanxi, with a coal resource reserve of 29 billion tons, and is one of the key coal-producing counties in the country. In recent years, Ningwu County has established the concept of "Green water and green mountains are gold and silver mountains", and has changed from digging deep into coal resources to digging deep into cultural and tourism resources, fully tapping into the rich natural landscape and profound cultural heritage, and determined the strategic plan of "promoting tourism with coal, strengthening the county and enriching the people". The new model of all-region tourism development is being promoted in full swing.

Promoting tourism with coal to achieve effective integration of advantageous resources

Tourism resources are Ningwu's most beautiful face and the most beautiful business card. In order to make the "green pearl on the Loess Plateau" shine, Ningwu County actively guides local coal state-owned enterprises to deeply participate in the management and operation of Ningwu County's overall tourism, and uses coal industry capital as a guide to drive the establishment and improvement of the cultural and tourism industry system.

In April 2024, Ningwu County held a signing ceremony for the conversion of the operating entity of Luya Mountain Scenic Area, officially establishing Dayun Huasheng Group as the investment and operating entity of Ningwu County's tourism development. Backed by a strong enterprise, Shanxi Luya Mountain Tourism Development Company, as the operating entity of the scenic area, has implemented a series of quality improvement and upgrading measures.