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If you want to get the device before it goes on the market, you must "say good things"! Google has touched the bottom line of the review bloggers' career

2024-08-18

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Fast Technology reported on August 18th,In the era of self-media, cooperation between consumer electronics manufacturers and individual bloggers has become the norm, but a recent operation by Google has caused controversy.

After Google launched the Pixel 9 series of mobile phones at the "Made by Google" conference, it was revealed that the review agreement of its "influence program" Team Pixel included strict requirements for bloggers.

According to the leaked agreement, bloggers participating in the program are "expected to use Google Pixel devices instead of any competitor's mobile devices."

And "if we find that other brands' devices are better than Pixel, we will have to end our partnership with the creator."

Simply put, if bloggers want to get the device before the product is launched, they must ensure that they do not show any preference for other competing mobile phones.

Google communications manager Kayla Geier quickly responded, saying Team Pixel is an independent program separate from Google's News and Creator Comments programs, and that the new wording in the Team Pixel form was indeed a mistake and has now been removed.

Marques Brownlee, a technology blogger with a large number of fans, emphasized that what Google is doing is what most technology companies want to do, to get some kind of Internet praise when new products are released and to know about it in advance.

He advises bloggers who aspire to engage in objective technology reviews to never sign such contracts that lose their independence, but he also admits that for many small bloggers and newcomers, this is their only way to get in touch with Google and get the equipment in advance.