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Da Wan News Recently, a netizen left a message on People's Daily Online, proposing suggestions on the "development prospects of Taihe board industry", and the Inspection and Assessment Office of the CPC Fuyang Municipal Committee responded. The response stated that Taihe County plans to issue "Opinions on Accelerating the High-Quality Development of Taihe Board Industry" to guide the healthy development of Taihe board industry and promote the steady development of Taihe board on the road of standardization and branding.

This netizen claimed to be a banmian practitioner. Taihe banmian, as a famous snack in Fuyang, Anhui, is well-known in Anhui and northern provinces and cities, and has a high reputation. Today, the market scale of Taihe banmian is so huge that it requires provincial and municipal leaders to build a complete industry structure for Taihe banmian and formulate a long-term strategy for the output of regional brand culture. Comprehensively enhance the industry's normative standards (covering the improvement of the overall quality of employees, the optimization of store image and hygiene standards, the promotion of brand application standards, and the government's strong follow-up, maintenance, affirmation and protection).

Taihe Banmian. (Source: Yuan News)

The Inspection and Assessment Office of the CPC Fuyang Municipal Committee responded that it was learned that Taihe Banmian, as a specialty food originating from Taihe County, Fuyang City, Anhui Province, is loved by many noodle lovers for its unique taste and deliciousness. In order to create the regional brand culture of Taihe Banmian and promote the high-quality development of the Taihe Banmian industry, Taihe County established the Banmian Chamber of Commerce to accelerate the standardized development of Taihe Banmian through industry self-discipline. A series of promotional activities such as Taihe intangible cultural heritage exhibitions, Banmian skills competitions, and Banmian Art Festivals have been held, and the reputation and popularity of Taihe Banmian have been significantly improved.

In 2023, the Fuyang Municipal Bureau of Culture, Tourism and Sports guided Taihe Banmian to be selected as a municipal intangible cultural heritage project; organized Taihe Banmian to participate in the 13th China Special Tourism Products Competition, and "Taiban No. 1 Instant Banmian" won the national bronze medal. Since 2024, the Fuyang Municipal Bureau of Culture, Tourism and Sports has guided Taihe Banmian to apply for the "Fuyang Good Gift" Urban Cultural Tourism Brand Product Collection Competition; organized to participate in the second "520" Anhui Cultural Tourism Huimin Consumption Season Jianghuai Food Carnival and Shouzhou Ancient City Taste Travel Month Promotion, and the tourists lined up at the event site and praised Taihe Banmian; recommended Taihe Banmian to participate in the "2024 Cross-Strait Taipei Summer Travel Fair" event, and it was widely praised during the exhibition in Taiwan and was deeply loved by local people.

In the next step, Taihe County plans to issue the "Opinions on Accelerating the High-Quality Development of Taihe Noodle Industry" to further improve the Taihe Noodle Industry structure, establish the "Taihe Noodle" brand, guide the healthy development of the Taihe Noodle industry, and promote the steady development of Taihe Noodle on the road of standardization and branding. The Municipal Bureau of Culture, Tourism and Sports will work with Taihe County and relevant municipal departments to continue to support the development of the Taihe Noodle industry, increase publicity and promotion efforts, promote the in-depth integration and development of "food + tourism", and make new and greater contributions to the economic and social development of Fuyang.

Editor Xu Dapeng