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Ziyan Food’s semi-annual report is out, and it opened its first overseas store in Australia three months ago

2024-08-17

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On the evening of August 16, A-share listed company Ziyan Food released its 2024 semi-annual report. The semi-annual report shows that on May 12 this year, Ziyan Baiwei Chicken's first overseas store opened in Melbourne, Australia, and the second store in Melbourne is expected to be officially put into operation in the second half of the year.
The semi-annual report shows that the company achieved operating income of 1.663 billion yuan in the first half of the year, a year-on-year decrease of 4.59%; the net profit attributable to the parent company was 198 million yuan, a year-on-year increase of 10.28%; as of June 30, the total number of stores nationwide was 6,308 (excluding overseas).
Source: Semi-annual report
Among the main operating conditions in the first half of the year, it is worth noting that the company mentioned "the landing of the first overseas store and the grand opening in Melbourne". Specifically, on May 12, Ziyan Baiwei Chicken's first overseas store opened in Melbourne, Australia. The semi-annual report stated that "the opening scene was very popular and set off a queuing craze". Regarding the landing of overseas stores, the semi-annual report stated that this "marks the first strategic step of the company's overseas expansion, which means that the company's international development has made important progress. This is not only due to the company's extensive preparations in the early stage, but also the company's capabilities in innovation and research and development, supply chain delivery, and intelligent information management. "At present, the second store in Melbourne is also being prepared in full swing and is expected to be officially put into operation in the second half of the year. In addition, the company will also plan to gradually land more overseas stores.
Source: Semi-annual report
Is the flavor of Ziyan Baiwei Chicken in Australia the same as that in China? What is the difference? On August 17, a reporter from Yangtze Evening News/Ziniu News called the customer service hotline as a consumer, and the other party said that someone would call back within 24 hours.
According to the official website of ZiYan Baiwei Chicken, the company published a report in May titled "ZiYan Baiwei Chicken's first store in Australia opened, continuing to expand overseas with its braised food", which stated that the store was located in Box Hill, Melbourne, Australia. On the opening day, many Chinese in Australia lined up to buy from the store to experience the unchanging "ZiYan taste".
Image source: company website
The company's official website shows that Shanghai Ziyan Food Co., Ltd. originated in Sichuan, developed in Jiangsu, and is now headquartered in Shanghai. Ziyan Food was listed on the main board of the Shanghai Stock Exchange on September 26, 2022, becoming a listed company in the tableware marinated products industry.
Image source: company website
In 1989, the first-generation founders of Ziyan, Zhong Chunfa and his wife, came to Xuzhou, Jiangsu with the dream of starting a business and founded "Zhongji Oil-scalded Duck", the predecessor of Ziyan. In 1996, the second-generation head Zhong Huaijun took over the family business "Zhongji" and entered Nanjing, known as the "Duck Capital", in order to expand the market. In Nanjing, the Duck Capital, where cooked food brands are competing fiercely, "Zhongji" felt huge competitive pressure for the first time and fell into a bottleneck period of development. Zhong Huaijun decided to rename and reposition, hoping to make the brand more competitive in the market by establishing a distinctive image. His grandfather was a salt merchant in his hometown of Sichuan. Zhong Huaijun expressed his love for him and chose the two words "Ziyan" from the couplet at the door of his old house in his hometown, "Tao Zhu's salt is white and auspicious, Ziyan and Huangli both have good sounds" as the name.
Image source: company website
Judging from the company's stock price, on August 16, ZiYan Food closed at 13.73 yuan per share, down 2.07%.
Image source: Tonghuashun iFinD
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Yangzi Evening News/Ziniu News reporter Ma Yan
Proofreading Faye Wong
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