Sinopec EasyGo's 7th "Easy Enjoyment Festival" was launched in Guiyang
2024-08-17
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Original title: Sinopec EasyGo's seventh "Easy Enjoyment Festival" was launched in Guiyang
Workers' Daily-China Workers' Network reporter Ji Wei correspondent Huang Qiuping Wang Qiang Zuo Xiaonan
On August 16, the "Central Enterprises Consumption Support Concentration Action" and Sinopec EasyGo's seventh "Easy Enjoyment Festival" were launched in Guiyang, Guizhou. At the launching ceremony, EasyGo launched multiple promotional activities for the 2024 "Easy Enjoyment Festival" and released the "Six Major Service Upgrade" plans of new energy service upgrade, membership service upgrade, convenience service upgrade, automobile service upgrade, travel service upgrade, and consumption support upgrade.
Zhong Ren, director and deputy secretary of the Party Committee of Sinopec Group, emphasized that consumer assistance is an important way to promote the quality improvement, efficiency increase and sustainable development of characteristic industries in poverty-stricken areas. This event will further gather a wide range of resources, gather the strength of all parties, and promote new achievements in the consumer assistance work of central enterprises. Liu Changsen, deputy director of the Social Responsibility Bureau of the State-owned Assets Supervision and Administration Commission of the State Council, expressed the hope that all central enterprises will increase their efforts in consumer assistance and improve the quality of product review and control; he hoped that all exhibitors would further improve their production and operation management, and all parties would further deepen their efforts in building consumer assistance brands.
"Easy Enjoyment Festival" is a national shopping festival initiated by Sinopec Easy in 2018. This year's "Easy Enjoyment Festival" is extended by half a month compared with previous years, allowing consumers to enjoy shopping sprees during the summer vacation. For the first time, it has joined hands with the national animation IP "Calabash Brothers" to launch the theme event "Calabash Brothers Take You to 'Easy 7 Scrape' 100 Million Yuan Oil and Electricity Subsidy", and the participating products have reached a historical high, introducing 56 industry leading brands, nearly 100 market best-selling brands and more than 2,600 products.
EasyGo deeply integrated the "Easy Enjoyment Festival" with rural revitalization and opened a 9,600-square-meter, three-day exhibition at the Guiyang National Exhibition and Convention Center. It introduced more than 2,000 agricultural and special products from 191 companies supported by 25 central ministries and commissions and 41 central enterprises, selected Guizhou specialty products to create a Guizhou specialty pavilion, and organized more than 100 petrochemical companies and on-site exhibitors to conduct centralized procurement, helping to "introduce specialty products into petrochemicals" and "promote Guizhou products nationwide."
Liu Zhihua, Chairman and Party Secretary of Sinopec EasyGo Sales Co., Ltd., announced at the launch ceremony that EasyGo will accelerate the implementation of the "Six Service Upgrades" plan to create an EasyGo that fully integrates energy-saving services and comprehensive services, omni-channels online and offline, and full-scene car ecology and home life, and build a more open, cooperative, co-built and win-win "people, car, life" ecosystem.
Source: Workers Daily Client
