Young people flock to Taobao to buy flowers, mobile phones and gifts.
2024-08-17
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Zhu Yao, reporter of Chao News Client
During the Chinese Valentine's Day, a netizen bought a pearl bracelet as a gift from the mid-to-high-end pearl brand Casa Sphere through Taobao Hourly Delivery. This brand just opened its Tmall flagship store this year and has only been on Taobao Hourly Delivery for more than a month.
"Hourly delivery can meet some immediate gift-giving needs. We also have offline stores, so we want to give it a try." Wang Yuqi, head of e-commerce operations at Casa Sphere, said that Taobao's hourly delivery is becoming a new channel for brands. "Because the average customer spending is relatively high, more orders are placed by old customers. In the next step, we hope to attract more new customers."
Consumers place orders on Taobao within 1 hour, and Casa Sphere offline stores deliver the goods to fulfill the order
During this year's Chinese Valentine's Day, young people flocked to Taobao Hourly Delivery to buy flowers and gifts, and merchants also ushered in a wave of explosive growth. Data shows that on the day of the Chinese Valentine's Day, the number of orders on Taobao Hourly Delivery increased by 3.8 times month-on-month, and the number of flower transactions increased by more than 20 times. Among them, Apple, Philips, Taishan Beer and other brand merchants that settled in Taobao Hourly Delivery performed well, opening up new growth space by expanding local retail scenarios.
The relevant person in charge of Bestore said that the daily transaction volume on the Chinese Valentine's Day increased by 3 times compared with normal days. Since entering the hourly channel, Bestore's overall sales have increased by 16 times.
The domestic brand Taishan Original Beer has also started cooperation with Taobao Hourly Delivery, and launched products popular with consumers such as the Taishan Original Beer 7-Day Series. In the Taishan Original Beer Tmall store, a 6-bottle original beer with a 7-day shelf life has sold more than 7,000 boxes, and in the Taobao Hourly Delivery channel, Taishan Beer has been connected to about 800 stores across the country.
"Taishan Original Beer pursues fresh taste quality and provides consumers with fresh express delivery services. Therefore, Taobao's same-city retail is an important business scenario for us to build people, goods and places." Xin Zichun, head of Taishan Beer's e-commerce, said that because the shelf life of this product is only 7 days, through e-commerce delivery, consumers usually receive the goods after 2-3 days, and same-city delivery can deliver the freshest goods to consumers nearby through offline stores.
"We currently have more than 3,000 stores across the country. We hope to expand new scenarios and channels for online retail business and enhance consumer service experience through cooperation with Taobao 24-hour delivery." During this year's Chinese Valentine's Day, Taishan Original Beer 24-hour delivery business sold more than 12,000 bottles, an increase of 800% year-on-year.
Taishan Beer enters Taobao and is delivered within 24 hours
In July this year, Taobao Hourly Delivery was fully upgraded, not only adding a new first-level traffic entrance on the Taobao App homepage, but also greatly enriching the supply. In addition to supermarkets and convenience stores such as Hema, RT-Mart, and Shizu, brands such as Nongfu Spring, Heineken Beer, and Chando have opened "Hourly Delivery Flagship Stores". In addition, Hourly Delivery is also open to Taobao Tmall brands and merchants. As long as there is a local warehouse that can meet the user's instant delivery needs, you can sign up to join.
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