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Wang Ziru once said that salary is not important

Last year, a dealer predicted to the media: "He (Wang Ziru) will leave within 1-2 years."

On August 16, it was reported online that Wang Ziru, the founder of Zealer and current head of Gree Electric's channel reform project, had resigned, sparking heated discussion.

On the evening of the 16th, several Gree employees confirmed to Jiemian News reporters that Wang Ziru's corresponding email address could not be found in Gree's intranet system in the afternoon. If nothing unexpected happens, it can be basically confirmed that he has left the company.

Gree employees said that the screenshots of Wang Ziru circulated on the Internet could no longer be found on the intranet

According to Southern Metropolis Daily, an insider of Gree explained that one possible reason why Wang Ziru's name could not be found was that he was transferred to other departments and the OA temporarily showed that he had resigned. Another possibility was that he resigned directly from Gree.

According to Dahe Cailifang, citing information from Gree internal staff, the documents that were previously required to be signed by Wang Ziru have now been signed by someone else. Yicai.com reported that Wang Ziru has also disappeared from a certain Gree employee’s WeChat work group, where he was still two days ago.

In fact, in March this year, news of Wang Ziru's resignation was reported from dealer channels. Cailianshe reporters consulted some dealers at the time. Although a Gree dealer replied that "it's basically the same", the reporter was ultimately unable to confirm the authenticity of the news. Since then, Wang Ziru has continued to attend public events with Gree Electric Chairman Dong Mingzhu many times.

Wang Ziru accompanied Dong Mingzhu on a night tour of Shijiazhuang

In a report by Cailianshe at the end of last year, a dealer predicted to the reporter: "He (Wang Ziru) will leave within 1-2 years."

Wang Ziru joined Gree in 2021 and has rarely appeared in public since then. Gree has not disclosed the specific content of Wang Ziru's work. His title in public reports is the head of Gree Electric's channel reform project.

Promoting channel reform is obviously not an easy or pleasing task. Although the rumors about Dong and Wang were once a hot topic on the Internet, the industry generally believes that Dong Mingzhu's use of Wang Ziru is to use external forces to carry out channel reform.

Wang Ziru and Dong Mingzhu on the same stage of variety show

In May 2023, Wang Ziru appeared at the Gree Electric Appliances (Jiangxi) New Marketing Model Seminar - this was also the first time that his identity as the head of channel reform was known to the outside world. According to an earlier report by Cailianshe, Wang Ziru called on dealers in that speech to recognize the general trend and not just focus on immediate interests. At that time, a dealer interviewed said, "Many dealers who are struggling on the profit and loss line may not be able to survive the next year if they ignore their immediate interests. So Wang Ziru has offended many people."

Dong Mingzhu attending the event

According to Times Finance, Liu Buchen, a senior home appliance industry analyst, said that titles such as "Gree Electric Headquarters Leader" and "Channel Reform Leader" are relatively empty, which means that Wang Ziru has no real power in Gree Electric. In addition, Gree Electric's channels are designed and controlled by Dong Mingzhu, so Wang Ziru has very little room to play. Another dealer revealed that Wang Ziru had to report to Dong Mingzhu before making a decision during his visit.

It is worth noting that according to a report by Cailianshe, Tianyancha App shows that Wang Ziru recently added a new information of the person to be executed, with the execution target of more than 33.83 million yuan, and the executing court is the Nanshan District People's Court of Shenzhen.

Editor: Lin Qin Beijing Business Daily Comprehensive Jiemian News, Blue Whale News, Cailianshe, Southern Metropolis Daily, 21st Century Business Herald, Dahe Financial Cube, Times Finance

Image丨Guangdong TV video screenshot, Douyin @Jiangmeng News video screenshot, Jiangxi Gree Electric WeChat official account, online screenshots, etc.