Well-known domestic and foreign brands jointly participated in JD Auto and the Auto Repair Association to create automotive paint film construction standards
2024-08-17
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On August 16, the "Integration to the New and Shining Together at this Moment" 2024 Automobile Paint Film Construction Group Standard Launch Meeting was held in Beijing. JD Auto announced that it will officially launch the drafting of the automobile paint film construction group standard under the guidance of the China Automobile Repair Industry Association. As another major move by JD Auto to accelerate the layout of the entire automotive industry, JD Auto will continue to work with partners to promote the development of the automotive film industry in a more professional, standardized and efficient direction.
With the vigorous development of the domestic automobile consumer market, car film, as a "magic weapon" for car owners to protect their cars and improve the appearance of their vehicles, has also ushered in a period of rapid development. While the paint film industry is developing rapidly, it is also facing many challenges, such as the lack of standards and specifications, the industry's internal competition but low quality improvement efficiency, limited professional development of practitioners, and difficulty in ensuring user experience. Consumers are inevitably faced with inferior products and poor service quality due to insufficient understanding of products and services, which seriously affects the consumption experience of car owners. In addition, car film is 30% purchased and 70% applied. The presentation effect of car film products on cars is closely related to the construction quality, and the current lack of standards in the industry has also become a pain point in the consumption of car films.
In response to this, JD Auto has joined hands with the China Automobile Repair Industry Association to promote the establishment of a group standard for the construction of automobile paint films, committed to solving consumer pain points and building a bridge of trust between consumers and merchants. Di Yanbin, president of the China Automobile Repair Industry Association, said that the formulation of a group standard for the construction of automobile paint films is not only an important step in the standardization of the industry, but also a commitment of the industry association and chain enterprises to consumers. The China Automobile Repair Industry Association hopes to set a new benchmark for the automobile film industry through the formulation of this standard and improve the professionalism and security of construction services.
This group standard provides a unified demonstration of the industry's standardized construction process and technical standards, ensures construction quality and reduces construction defects by clarifying construction steps, and increases consumers' trust in paint film construction services with standardized service specifications, helping consumers to safeguard their legitimate rights and interests when they encounter problems during the service process. The standard will also encourage and support industry technological innovation and the research and development and application of new processes, hoping to provide support for the improvement of the industry's overall technical level.
In addition, in response to the unstable quality of car film construction services and the uneven service levels of technicians, JD Auto has specially established a professional talent training and certification system for car film technicians, and simultaneously built an automated and digital professional technician platform system. It is understood that the technician platform will be open to the entire industry, and all film technicians can complete technical learning, assessment and technician level certification through JD Auto's independent platform system, helping technicians to better improve their level and open up technical channels for technicians to develop upward, enhance the enthusiasm of technicians and promote the positive cycle of talent development in the industry. The JD Auto Film Awards Ceremony was also held at the event site, and outstanding technicians Li Kai, Xi Yue and Chen Jia were commended.
In fact, in recent years, JD Auto has also been committed to promoting the standardization, digitization, and specialization of industry standards, hoping to use the power of the platform and work together with many partners to help improve the industry's growth efficiency and promote the healthy and orderly development of the industry. JD Auto has been committed to the standardization and normalization of the car film industry. Faced with the problem of goods circulation in the market, JD Auto insists on direct supply from big brands to ensure authentic products. As of now, JD Auto's omni-channel car film business has reached in-depth cooperation with more than 50 brands such as LLumar, Mo Xiaoer, XPEL, 3M, V-KOOL, Michelin, Sanjia, Gulf Oil, etc., and introduced more than 4,000 merchants to meet the needs of more than 200 million JD car owners. In addition, JD Auto continues to improve its service network. It has currently opened more than 1,700 JD car maintenance stores and over 40,000 third-party cooperative stores across the country, established a professional technician service platform, and pioneered door-to-door film pasting in the industry. While ensuring the source of authentic goods, it continuously improves the service capabilities of technicians. JD Auto provides professional technical guidance to JD car maintenance stores and cooperative stores, and launches exclusive film pasting consultants, dissatisfaction compensation, and worry-free car cover damage service rights to create a professional and worry-free full-link film pasting service experience.
The release of this standard has also received strong support from well-known brands in the industry, and an expert group has been formed to participate in the joint construction of the group standard. JD Auto also hopes to encourage more brands to join in and jointly promote the industry standardization process. A relevant person in charge of JD Auto said that as a standard setting unit, JD Auto will continue to strengthen the construction of the service system in the vertical field of film pasting, complete the professional guarantee of the last link of film pasting service, integrate and move forward, and promote the automotive film pasting industry to a more professional, standardized and efficient direction, providing car owners with better product and service experience when purchasing car covers and films.
