It concerns you and me! New benefits for service consumption | New consumption - How to activate the huge potential of digital, green and healthy consumption?
2024-08-17
한어Русский языкEnglishFrançaisIndonesianSanskrit日本語DeutschPortuguêsΕλληνικάespañolItalianoSuomalainenLatina
CNR Beijing, August 16 (Reporter Jiao Hao) According to the China Central Radio and Television Economic Voice "World Finance" report, the series of reports "It's about you and me! New benefits for service consumption" is launched in this issue: New consumption - How to activate the huge potential of digital, green and healthy consumption?
Driven by technological empowerment and upgrading of consumer demand, new types of consumption, characterized by new business forms and models such as online shopping, "Internet +" services, and online and offline integration, have flourished, playing an important role in meeting residents' living needs and releasing consumption potential.
The Opinions on Promoting High-Quality Development of Service Consumption (hereinafter referred to as the Opinions) issued by the State Council recently pointed out that it is necessary to accelerate the cultivation and expansion of new consumption from three aspects: digital consumption, green consumption, and healthy consumption. The main contents include accelerating the construction of new consumption scenarios such as smart business districts, smart blocks, and smart stores, developing new models such as "Internet +" medical services and digital education, accelerating the layout of new formats such as unmanned retail stores, self-collection cabinets, and cloud cabinets, and supporting the development of e-sports, social e-commerce, and live broadcast e-commerce. Establish and improve green and low-carbon service standards, certification, and labeling systems, and promote the application of advanced green and low-carbon technologies. Encourage the development of commercial health insurance products that meet diversified and personalized health protection needs.
Guo Liyan, deputy director of the Institute of Economics at the Chinese Academy of Macroeconomic Research, said: "The Opinions propose targeted measures from the aspects of new scenarios, new models and new formats, which will help stimulate the vitality and momentum of new consumption and promote the high-level unification of the commodity and service markets, so as to meet the new expectations of residents for healthier, safer, smarter and greener commodities and services with a higher level of new supply."
Li Mingtao, chief e-commerce expert at the China International Electronic Commerce Center, also believes that policies focus on guiding further improvement and innovation on the supply side so that ordinary people can more easily access new types of consumption.
Li Mingtao introduced: "For example, the Opinions mentioned information consumption experience centers, as well as smart business districts and digital home pilots. These are all proactive actions taken by the government to make new consumption more popular through certain work measures in the field of new consumption."
Smart business districts, smart blocks, and smart stores are constantly introducing new intelligent "black technologies", new models such as "Internet +" medical services and digital education are developing steadily, and new business forms such as e-sports, social e-commerce, and live streaming e-commerce are growing rapidly, providing consumers with more abundant, diverse, and convenient consumption choices.
In a cyber sports space in Guangzhou's Tianhe Road business district, many young consumers are experiencing a variety of novel sports. There are fully immersive space capsules full of technology, futuristic war cars that can take you into a movie in one second, interactive and fun virtual races, and cool laser real-person CS projects, covering a variety of popular sports categories.
Consumer Ms. Ning said: "It's fun. It's very sci-fi and allows people to experience more activities and more fun."
At the beauty counters in the mall, many customers are also experiencing the AR virtual makeup mirror, which can simulate real makeup effects through face recognition and AR technology. Consumers can also click on the corresponding product on the makeup mirror to switch and compare the effects of different beauty products.
Consumer Ms. Lu said: "I feel these beauty mirrors are very good and convenient. I can directly see the effect of the makeup trial, which is almost the same as the actual makeup trial effect."
Guangzhou Tianhe Road Business District is one of the first batch of demonstration smart business districts in my country. The first batch of national demonstration smart business districts announced by the Ministry of Commerce in 2022 also include Beijing Sanlitun Business District, Shanghai Yuyuan Business District, Hangzhou Hubin Business District, etc. At present, various regions are accelerating the construction of smart business districts, using new technologies and new formats to enrich consumption scenarios, enhance consumption experience, and meet the diversified consumption needs of more groups.
Data shows that by December 2023, the number of online shopping users in my country will exceed 900 million, and the number of Internet medical users will exceed 400 million. Ouyang Rihui, deputy director of the China Internet Economy Research Institute of the Central University of Finance and Economics, said: "Consumers of new consumption are not only young people, but also the elderly. New consumption has several characteristics: First, new consumption is combined with Internet platforms, so that consumers can interact with producers and consumers can also interact with consumers; second, new consumption is combined with consumption scenarios, which has more prominent advantages in promoting the smooth circulation of production, circulation and consumption; third, new consumption is combined with new products, new formats and new models to meet diversified and personalized needs."
In the first half of this year, my country's total retail sales of consumer goods reached 23.6 trillion yuan, up 3.7% year-on-year, and consumption maintained steady growth. Among them, new consumption represented by online retail continued to show vitality, with online retail sales increasing by 9.8% year-on-year in the first half of the year.
Xu Xingfeng, director of the Market Operation and Consumption Promotion Department of the Ministry of Commerce, said that new technologies, new business forms and new models have given rise to digital consumption, green consumption, healthy consumption, etc., and are also the key to creating new growth points for consumption in the next step.
Xu Xingfeng introduced: "We will implement the digital consumption promotion action in depth, hold the 'Digital Commerce to Promote Agriculture and Celebrate the Harvest' and 'Silk Road Cloud Products E-commerce Festival' activities. We will continue to promote the development of new energy vehicles, green smart home appliances, and green building materials in rural areas. We will also expand smart consumption, 'artificial intelligence + consumption' application scenarios, and expand smart consumption such as smart homes, mobile phones, and wearable devices. We will promote healthy consumption, continue to carry out a series of healthy consumption activities, and bring healthy consumption into thousands of households."
New growth points continue to emerge in the consumer market, which can create a large number of investment, entrepreneurship and employment opportunities, and promote market prosperity and industrial innovation. Guo Liyan said: "For enterprises, it is necessary to seize the policy opportunity period for high-quality development of service consumption, especially the market opportunities for the development of new service consumption, combine their own technology and resource advantages, select the right track and market segment, and provide more creative and personalized new products and services with brand, quality and standards as the guide, and strive to adapt to the diversified new needs for a better life."
For more exciting information, please download the "CNR" client in the application market. You are welcome to provide news clues, the 24-hour reporting hotline is 400-800-0088; consumers can also file online complaints through the "Woodpecker Consumer Complaint Platform" of CNR. Copyright Statement: The copyright of this article belongs to CNR. Reprinting is prohibited without authorization. For reprinting, please contact: [email protected]. We will hold those who disrespect the originality accountable.
