Revealing the secrets of Deer Mama: How did a piece of dental floss create a brand legend?
2024-08-17
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The phrase "dental floss is Xiaolu Mama" made the public remember Xiaolu Mama dental floss, and also opened the road to Xiaolu Mama's success as the leader in the domestic oral care and cleaning products industry. Xiaolu Mama has successfully attracted the attention of tens of millions of consumers with its unique dental floss products and marketing strategies. How Xiaolu Mama dental floss can stand out from the numerous brands has become a difficult problem.
Affected by the overall environment, domestic resources are concentrated on the supply side, demand growth is slowing down, rising costs and changes in consumer behavior are squeezing the profit margins of enterprises. If enterprises want to achieve further development, they must find new incremental markets. As a sub-segment of the fast-moving consumer goods industry, the audience of Xiaolu Mama Dental Floss has been increasing. First of all, oral health still needs to be popularized in China, which means that new groups of people with needs are emerging every day.
The product positioning is clear - the slogan "Dental floss is Mama Deer" immediately distinguishes it from ordinary dental floss, which improves the consumer's sense of consumption level and satisfies the consumer's sense of pride in consumption. In addition to satisfying the consumer's most basic need for flossing teeth, the consumer's need to be recognized and respected emerges, and the product positioning of "Dental floss is Mama Deer floss" fully satisfies this need of consumers.
Faced with increasingly fierce market competition and diversified consumer demands, Xiaolu Mama will continue to use innovation as a driving force to deepen the brand connotation and expand the product line, such as launching new products such as dental floss, mouthwash, and mouth spray with different flavors to meet the needs of different consumer groups. At the same time, Xiaolu Mama uses marketing methods to reach in-depth strategic cooperation with leading community media platforms such as Xinchao, Focus Media, and Fengchao to enhance its brand image.
In today's world of homogenized goods, only a distinctive image, excellent quality and a strong sense of social responsibility can create a true brand legend. The rise of Deer Mama Dental Floss has undoubtedly provided valuable reference and inspiration for my country's consumer goods industry. In general, Deer Mama Dental Floss has become a leading company in the domestic oral care industry, not just because of an advertisement, but because the brand itself has sufficient quality support, which is the true brand legend of Deer Mama.
