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The first factor for young people to buy smart cars is "safety"

2024-08-17

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"Safety is the greatest luxury." The 2024 (29th) Dalian International Auto Show was held at Dalian World Expo Plaza from August 14 to 18. In the context of the intelligent competition of new energy vehicles, the publicity points of many car companies have shifted from competing on "price" to competing on "safety", "comfort" and "service", and safety performance has become an important consideration for consumers when choosing vehicles.


A convertible with cool colors.

"Among our customer base, car buyers aged 25-40 account for more than 70%, and many of them consider intelligence as an important reason for purchasing." Wu Yongwei, manager of Dalian Zhiji Auto, told reporters that consumers are very interested in intelligent configurations such as laser radar and intelligent networking when purchasing new energy vehicles, but the primary factor they pay attention to is "safety." He introduced that many young people do not blindly pursue low prices, but will repeatedly confirm the safety performance and practicality of its intelligent configuration. The most popular models of this brand are around 250,000 yuan.

The person in charge of the NIO exhibition area told reporters that as a pure electric vehicle brand, NIO's products are mainly priced at more than 300,000 yuan. Its car buyers attach great importance to service and safety performance. In order to make it more convenient for customers to use the car, NIO has set up 14 battery swap stations in Dalian, where users can replace batteries. He said that with the increasing recognition of the new energy vehicle market, NIO's sales in Dalian in the second quarter of this year doubled compared with the first quarter.


Safety has become an important promotional point.

The staff at the Hongmeng Intelligent Driving exhibition area told reporters that in Dalian, the brand's new M7 Ultra series is the most popular model, with a price range of 289,800 yuan to 329,800 yuan. Many car buyers are families with many children and elderly people, and they attach the most importance to the spaciousness and safety performance of the vehicle cabin, and even the first choice. The staff member said that many car buyers obviously did a lot of homework in advance when choosing a car, asked more professional questions, and paid special attention to anti-collision functions and safety protection.

Peninsula Morning Post, 39 Degrees Video reporter Su Lin